SEO 2019: Nine tips for beginners.
Interested in learning more about SEO in 2019? These are the
key trends you must follow to improve your search optimization skills.
It's easy to get confused with information overload when you
first start with SEO. Too many tactics can discourage you from practicing your
skills. However, you do not have to be afraid to learn more about search engine
optimization.
That is why we have analyzed the key SEO
trends for 2019 and what they mean to someone who has just started
with search engine optimization.
1. Start with the
optimization of your site for mobile devices
Mobile optimization is critical when you start with SEO.
Start by testing the performance of your site and the loading speed on all
devices.
Each delay in navigation can be a missed opportunity to
attract a new visitor.
People spend more time on their phones every year, which
means that a new SEO strategy cannot ignore mobile optimization. In addition,
it goes beyond improvement, for example. The speed of the site on your site.
SEO in 2019 deals with the understanding of "mobile consumers" and
how their search habits differ when they are moving compared to a desktop user.
Think of your own search habits when you are in a hurry and
are looking for a quick response. Or think about the search result that catches
your attention. Your mobile is likely to be optimized and keep in mind that you
are looking for a clear and quick response without further delay.
2. Understand how
users search
We tend to assume which keywords will perform better than
others. Testing keywords is always a good idea, but nowadays SEO is more
focused on understanding the search intent. It is not enough to find an
effective keyword that brings traffic to your site.
A long-term SEO strategy is based on the search intent and
reasoning behind each search. Once you begin to understand how your target
audience is using search engines, you can optimize your site more successfully.
The searches are increasingly dynamic and it is not enough
to rely on assumptions. Start to test how your optimization can affect your
search traffic and start applying more conversational queries to your keyword
combination.
3. Write for humans,
optimize for search engines.
A successful SEO strategy does not ignore the human element
when optimizing a site. We are not only selecting good keywords to improve the
rankings of our site. The goal is to choose the right keywords that your
audience would use so that the content remains relevant and engaging.
Always start thinking about your audience when you create
your content. Your content should be interesting and relevant to them so they
want to read more about it. Once you begin to understand the content your
readers want from you, it's time to focus more on their optimization.
It is not enough to create good content if you do not get
people to read it. That's why you want to optimize your content to get higher
in the SERPs.
It is not necessary to start adding keywords in your content
simply to attract search engines. Google and the rest have become too
sophisticated to reward such techniques.
On the contrary, the quality of its content and its
relevance, for example, can help you increase your search traffic. Find the
right balance between quality content and search optimization to get the best
results.
4. Analyze your
existing search traffic
If you are not sure how to start and what to try, then start
analyzing your current search traffic.
What are the best performance pages? What keywords does your
audience use to access your content?
Analyze your 10 main publications and what they all have in
common. Is it the quality of your content? The length of each post? Did you
follow the best optimization practices on the site?
Find publications that work well as evergreen content and
think of new ways to update them. A closer look at your search traffic and
current SEO performance can even help you update your content calendar with
topics that your audience would appreciate.
5. Stay updated with
the latest changes in SEO
If you want to master SEO, you must follow the latest trends
and algorithm updates that could affect your tactics. As with each new skill,
it is useful to continue reading about it to stay informed about any recent
changes.
Whether it's a beginner or an experienced professional, it's
still important to keep reading about the latest SEO updates and what they mean
for your strategy.
Eight shortcuts to find long-tail keywords (and how to use
them) Link building with PR: Relevant YouTube-scale links + child safety: Is
the service enough? How important are the highlighted fragments and how can you
get them?
6. Learn the most
important classification factors.
As we just mentioned in the previous suggestion, it is
useful to spend some time each month to catch up with the latest SEO updates.
A good starting point is to read more about all the
classification factors that affect your position in the SERP.
From the relevance and use of the right keywords to the
speed of the page and the use of backlinks, it is good to know how each
classification factor can affect your optimization tactics.
The list may be long, but here are some important ranking
factors to help you optimize your page in 2019.
7. Never
underestimate UX
The user experience is increasingly important for SEO year
after year. As Google evolves, search results become more personalized and the
goal is to offer the best user experience.
The quality and relevance of your content are very
important, but you should also make sure that the UX of your site is attractive
enough to encourage people to keep reading.
A good publication cannot be attractive if your page is not,
for example, optimized for mobile or if it does not facilitate longer readings.
What you need is the right balance between great content and
a better user experience. Neither of them can only lead to a great SEO success.
Begin to analyze your current bounce rate and the time spent
on the site and see how they compare with the loading speed of your site.
Test the performance of your site on different browsers and
devices and begin to improve all the problems that can make your readers lose.
8. Discover the link
between social networks and SEO.
Social cues may not be among the ranking factors, but it is
still helpful to understand how your social presence can affect your search
results.
As social networks become a more important part of our
lives, you can define a large part of our presence and authority online. The
same applies to all brands with existing social presence.
Google has begun to integrate social results with search
responses in an attempt to present a more holistic idea of an online
presence. By indexing more content in search results, users can find the
correct answer to their questions as quickly as possible. Therefore, it is good
to keep in mind that your presence and online authority are not limited to your
search results.
Similarly, social networks are becoming their own search
engines where users still seek an answer to their questions. YouTube and
Pinterest have become very popular visual search engines, while Twitter and
Facebook can be useful to find more information about a person or a news event.
This means that our search habits are changing and it is
useful to understand the different ways in which someone can find their content
in various channels.
9. Understand how
voice search works
Voice search will be the biggest trend to shape SEO in 2019
and 2020. An increasing adoption rate is already being seen and more consumers
are expected to use voice commands in 2019.
This means that search optimization must change to
understand the new type of search intent. People tend to use longer questions
and more conversational queries in the voice search. The challenge is to
understand which keywords will be most relevant to your audience and how to
measure the success of your strategy.
Although measurement is still at an early stage, it is still
useful to understand the difference between text and voice commands.
The more we think as consumers, the greater the chances of
answering your questions in the most relevant way.
Overview
SEO does not have to be complicated. You can start the New
Year by increasing your skills to try new ideas.
One step at a time can help you improve the optimization of
your site. The best way to start is to pay attention to the online habits of
your readers.
·
How do they behave in your site?
·
Which are your pages of better performance?
·
What keywords do you use?
·
What can you improve today to boost your SEO
strategy?
