5 digital marketing trends for your business in 2019
With the 2019 approach, the digital marketing trend includes
search engine optimization, social networks, content marketing, pay per click
and much more. There was a time when it ruled out visual search or artificial
intelligence, but with new marketing strategies, companies now use them to
achieve success in their efforts. This blog analyzes the 5 best digital
marketing trends for the year 2019.
Artificial intelligence:
Artificial intelligence or AI will conquer the world.
Analyze search patterns and user behavior that uses data from different blog
posts and social media channels to know how customers and users can search for
products and services. Therefore, Facebook messaging robots can automate and optimize
their customer service.
Experts working for a reputed digital marketing agency have
said that artificial intelligence provides more information to users by
participating in conversations. Online businesses that adopt AI in 2019 will
promote business growth by winning competitors and, therefore, save money in
the long term.
Programmatic advertising:
Programmatic advertising is about using AI to buy and
automate so you can target your audience. Real-time auctions or bids are a type
of ad purchase that is more reliable and faster, which means better conversions
and lower costs for customers.
From Chat bot:
The Catboat's are a vital part of digital marketing
trends in 2019. This AI-based technology takes the help of instant
messaging to chat with visitors or customers. With a large number of people
using catboats for interaction, most online businesses now plan to use them by
the year 2020. Boats are expected to allow online businesses to save a large
amount each year by the year 2022, especially in the banking and health sector.
.
Video Marketing:
You will see the importance of including the video in your
digital marketing strategy in 2019. A good percentage of customers said they
shared the video of a specific brand. About 72% of companies say that video has
helped improve the conversion rate. Nearly 52% of consumers added that viewing
product videos has made them feel secure about their purchase online. Almost
65% of executives see the marketer's website and almost 39% call the provider
after watching a video. If you want to have a greater commitment to video
marketing, start a live broadcast or post your video on Facebook, LinkedIn or
Instagram.
Live video is now becoming popular among online businesses
that use it for product demonstration, interview scheduling, special events,
the office environment, etc. YouTube and other videos can be shown in the
SERPs, so SEO video is increasingly important. As the use of subtitles and text
superimposed, in addition to the title, the description and the names of the
files.
Social messaging applications:
According to recent data, 1.3 billion users are active in
Facebook Messenger, 2 billion messages are sent between people and companies in
Facebook Messenger every month. Similarly, Whats App has almost 1.3 billion
active users in a month with 55 billion messages sent through Whats App daily.
Facebook Messenger, Whats App and We Chat have combined users that YouTube or
Facebook.
Social messaging applications are a useful way to send
messages to customers directly, as they allow customization and add value to
the user's experience. This differs from messaging ships, as it can promote
them to customers with the help of messaging applications.
According to experts in SEO, 2019 will be the year for a
better customer experience with automation, customization and technology driven
by AI. Therefore, it will have to be ahead of the curve and increase the
conversion rates for next year. In addition, you will have to improve in the
production of personalized and conversational content, particularly audio and
video that can be shared with the target audience.
