11 web design trends to be taken into account in 2019

2019 is almost here! And with the new year come new digital trends, such as the ever-changing world of UX web design. I am sure that if you took a moment to reflect on the past few months and your experience with the websites, you could probably think of a handful that stood out based on its user-friendly interface and its attractive web development services. The same goes for the websites you visited that were a terrible experience for the user: they stay with you and leave a negative connotation with the brand.

In today's vast and saturated online world, an incredible user experience and creative web design are not unique, they are expected. Therefore, we take the time to highlight these UX and the design trends that we believe will have a great impact on the world of web design this year. One of the trends you will see throughout the article is the fact that designers use video and movement opportunities to capture the attention of users and keep visitors on the page for longer periods of time.

Web Design Trend # 1: Rotating Animations

What is the definitive web design strategy that will make users return to your site? Try changing your content! The Disruption Company leaves curious users for more because every time you update the home page you will see a brand new and innovative video created for the home page. We have seen that some brands also rotate the titles of the articles or the cuts. These options could leave users with a unique experience on their website every time they visit.

Web Design Trend # 2: Non-traditional displacement

We have noticed that more websites venture with different scrolling techniques for a unique user experience. Instead of a vertical scroll that you would normally see, Aces, a baseball recruitment agency, uses a horizontal scroll at the top of its website to attract the attention of the users, show the talented players with whom they work and give some quick information about your business. We have seen other websites move away from traditional posting by focusing on different parts of the web design as users move. Throughout 2019, we are excited to see the different forms of experimentation of nontraditional travel designers.

Web design trend n. ° 3: designs containing gradients

When Instagram changed its logo to the magenta gradient it is now, people definitely noticed. It was very different from the style at that time, but his decision to modernize the gradients affected the design as a whole and has now become a popular design option among creatives. Another example of a modern gradient can be seen on the Stripe website.

Web design trend n. ° 4: interactive web designs that promote user interactivity

The incorporation of user interactivity has become increasingly popular and will only continue to increase. Consumers spend more time on the pages of responsive websites that use features with user interactivity. The hurdle with this UX design trend is that customers hesitate to pay for advanced interactivity, even though both their customers and their own team want to include attractive features like these. The prediction of our web design team for this year is that more automated development processes will appear and we hope to reduce the cost for customers who want unique and interactive features on their sites. You can explore a great example of user interactivity in Cocaineenomics of the Wall Street Journal. This type of web design not only shows a talent for visual design, but also increases the time on the website and the recognition of the brand.

Web design trend n. ° 5: diagonal lines driven by UX

In recent years, we have seen that the trend has been to use straight and horizontal lines to separate the sections on the pages of the website. After conducting a UX investigation on the subject, our team discovered that using the diagonal line design is not only visually interesting, but also creates a directional purpose for the user's eyes to follow the page or point to a call to action. The use of diagonals in their designs will increase the number of users that move along the entire length of the site, which is why TaxiNet implemented this trend on its website.

Web design trend n. ° 6: animations activated by displacement

An interesting trend of web design that we have noticed increasingly popular are the displacement animations. This type of web design not only shows a visual design talent and front-end development skills, it also increases the website's time on the page and commitment. Igor's website does this by encouraging users to scroll or click on the page designs to see their full line of service. While the animations do not take away the goal or confuse the users, this trend of web design can be a very effective way to facilitate the conversion of users.

Web design trend n. ° 7: creative use of the color brand

A web design trend that we love is the multi-color brand appearance. Companies like Camden Town Brewery are moving towards a web design that is marked based on the page or the product and changes when the user browses and interacts with the product or the pages. This web design subconsciously helps the user navigate through the site and associate the product or service page they are viewing solely based on the visual indications of color.

Web design trend # 8: add more depth to the designs

Our designers developed this web design full of shades and varied colors to add depth and give a more complex aspect to the site of the mortgage center. We believe that the creation of flat designs that look three-dimensional makes them more visually attractive and will sometimes take users to the next step of the sales process. Some of the most common techniques to add more depth to web designs include the use of shades, gradients or two-tone color schemes like the previous example.

Web design trend n. ° 9: GREAT titles that attract attention

In our hasty society, users seem to have less and less time to spend on websites. For this reason, the design is adapting and includes large bold titles and shorter messages to capture your audiences quickly and speed up your time to convert. The larger size of these header tags is usually paired with a much smaller sub-text copy if more information is desired. Austin Eastciders demonstrates this alliance of font sizes in the design of their home page, and uses videos to show different occasions to enjoy their delicious ciders.

Web design trend # 10: abstract shapes will attract attention

A web design trend that we love is the use of abstract forms. We have begun to see how brands move towards versatile forms that give an extra element of intrigue for users. The elje group does a great job of introducing abstract shapes and graphics that resemble a lava lamp and will keep the users intrigued. Note that this company has also begun to integrate modern gradients in its designs!

Web design trend n. ° 11: detailed page footers, separate designs

Over the years, the footprint of a web design has often been overlooked or left out of the overall web design, until now. A trend in web design that produces splashes are "footer improvements". What was once used to provide contact information or a registration form has become a space to include additional elements of the main page. A company that has done a fantastic job showing this trend is 360gardalife. As you can see in the image above, they have incorporated other elements in the footer space that now feel included in the overall web design.