The 25 best e-commerce tips you'll need to promote your online store

To say that electronic commerce changed the landscape of how products are marketed and sold would be an understatement. Today, you will find more online links that talk about e-commerce tips that links about shopping centers. It is a fact.

Since the introduction of the World Wide Web, there has been no missing article that highlights the utility it has made of our lives. But there were few companies that imagined a world where commerce (which until now was reserved for brick and mortar stores) on the Internet would determine how the products moved. These companies, * cough * have seen steady growth in double digits.

The importance of electronic commerce is not emphasized enough in the fact that it contributes with little more than 1 million products sold every day. The culminating point is the fact that since electronic commerce began as a commercial channel, trade itself has seen an increase of 24% compared to what was the market before this "way of life".

At first, we wanted to dedicate a blog to e-commerce tips and why business owners need to have an online store...

But after deepening, we realized that there is already so much information about why it is important to do this.

Therefore, we decided to take some time and also include our experiences and what we know works for our clients.

Now, to get the 25 best e-commerce tips you need to promote your online store, share with you in a simple and easy way.

When researching e-commerce tips that will help grow your online store, business owners often get stuck with well-gathered and presented information that may not even need to know or do not have the means to execute them. Let's not see impressive results. You will be surprised what you will find in this blog post about e-commerce tips. Let's jump to the right.

E-commerce tips (# 1): Website design

Everything you do to promote your brand online will use your website as a distribution center. Your own online showroom, if you wish. From the discovery to completing a purchase. Everything will be done on or through your website. It is the most important element that can make or break your business.

Then, make the design as easy to use as possible.

To simply provide it, think about the problem your company is trying to solve for consumers. Now think about how you would find a solution to your problem on your website.

It is easy? Should be.

For example, for a restaurant website, this is equivalent to having an easy-to-read menu and an option to click on the online order. And sprinkled with the social proof of how people love your place.

There are some really good web designers who understand the e-commerce landscape and what it takes to design a website that provides a lovely user experience.

If you like this suggestion, continue and continue until our 25th suggestion.

E-commerce tips (# 2): Think of your mobile first

It is estimated that 71% of users are active on the mobile. Which means that all movements, from a simple search to an order, are already being made through a mobile device.

A research study recently predicted that by 2020, 35% of all e-commerce sales will be made through a mobile phone. That is a strong vision. In fact, Google has also published a study that indicates that more than 50% of all Google searches are performed on a mobile device.

These numbers will continue to increase, no doubt. That's why Google is now a first mobile index search engine. Which means that all companies that want to stay at the forefront of search rankings must have a website designed efficiently for mobile screens.

Think about it.

With the world moving more and more mobile where things that used to take days to complete, can now be done with a click of a few buttons. All without having to leave the comfort of your home.

It is inevitable that the domain of mobile marketing will increase over time.

So much is the power of having a first mobile approach, that Google itself gives you free tools to analyze the performance of your website on the mobile and what you can do to improve the user experience on the mobile.

Of course, you need experienced e-commerce professionals to implement a solid strategy for your long-term business. But these tools can help you get started.

E-commerce tips (# 3): selling social media

First came the internet that made things easier for us. Allow consumers to discover brands, make transactions and do business with them more easily.

Then came the social network channels that allow users to express their opinions and discuss issues. And the brands noticed.

With more and more of your target audience frequenting social channels, social networks are now an essential way for your brand to communicate with your potential customers. This gives rise to social networks as a sales channel for brands. Not only directly but also interactively.

We find this one of the most effective e-commerce tips for brands to sell online. The publications that can be purchased and the page stores help to market their brands in channels where users communicate with each other. Having a solid social media strategy can do wonders for the growth of your online store.

E-commerce tips (# 4): social listening

Social listening works perfectly as an extension of social selling. As we discussed earlier, social networks have become an important part of a customer's journey. More so when it comes to sharing reviews and comments after they have purchased / used a particular product.

Social media channels have now given clients the ability to express their opinions without any repercussions. However, this has become a challenge for business owners. Always stay alert and keep track of the users who talk about their brands, so they can take timely action.

It has also provided a great opportunity for brands to engage with their audience in a meaningful way through discussion boards and / or comments and sell their products online.

There are many brands that respond and relate to consumers. But what really matters is how you get involved. Here is an example of a business that did it so well, that sums it up.

A passenger on a Jet Blue flight tweeted about the episode of his first tweet on board. What did Jet Airways do? Not only did they respond to his tweet wishing him well, but they did so within 6 minutes of his tweet. If that is not the perfect example of listening and social commitment, we do not know what it is.

Another JetBlue passenger tweeted about an incredible welcome he received upon landing at his destination. JetBlue did everything possible to make a customer feel special. And they knew how to do that from social listening.

E-commerce tips (# 5): native ads

In the spirit of e-commerce advice, native advertising is another great way to promote your online store by placing ads on a website natively. So that it seems a part of the content of the website.

These types of ads do not seem so aggressive and they can promote your e-commerce store. The best thing is that you can buy in a publisher or websites a native inventory based on keywords that are present in a particular web page.

So, for example, if you want to promote your online store that sells hiking shoes, you can spread native ads on websites that have content related to hiking. Imagine the positive impact this can have on your e-commerce sales.

E-commerce tips (# 6): Lookalike audiences on Facebook

This is another shocking e-commerce tip that we suggest to many of our clients. It's a great way to promote an existing online store. Where we create personalized audiences on Facebook that are made up of followers of your page, users who have bought you before or have visited your website.

Next, we use those audiences to find users that have similar demographic and purchasing characteristics. These are called similar audiences and it is a great way to promote your online store without having to pay the market to people who do not fit your target audience profile.

E-commerce tips (# 7): Google Shopping Ads

This is just outside of our e-commerce tactical arsenal. Google paid campaigns are an excellent way to reach users with high intention when people are shown ads based on what they are looking for.

For example so, if people are looking for "the best vacuum for pet hair," Google does a good job of showing them first where they can buy vacuum cleaners to solve their problem. Sure, you need a lot of offers and a nice algorithm, but that's where the essence of Google ads resides.

Following the example of Amazon, Google quickly realized that more and more people are looking for direct product recommendations on Google and expect to see the best products available at any given time. This caused them to enter Google shopping ads.

They appear just at the top of the results page when you search for a particular product. Google gets the best list of major products from e-commerce stores and shows it to the user. Every time.

This is the reason why brands take Google shopping ads seriously and have a campaign dedicated to promoting their online store.

E-commerce tips (# 8): retargeting

It is difficult to drive through the possibilities of electronic commerce and not to mention retargeting. It is one of the most underestimated e-commerce councils that exist. Reorientation is a way of targeting a previous user of your product with promotional reminders.

You can reorient users who have not yet purchased, but have visited your website. Or you can contact people who have made a purchase that indicates they would like to receive another product that you offer.

Using shocking marketing tactics, our team can redirect users who have interacted with you before. Either on social networks or on your website.

Retargeting e-commerce tips there are many ways to do this: display banner ads, Google ads or emails to name a few.

E-commerce tips (# 9): A / B ad tests and landing pages

Promoting an online store can be a daunting task if you really do not know what kind of content will be effective for your potential audience. What content will make them buy you a product?

Your work is not limited to creating beautiful styles of websites driven by e-commerce or create an effective advertising campaign on social networks for your e-commerce store.

The end-user experience must constantly evolve by trying different landing pages, advertisements and even emails! Doing e-commerce tests just by doing so, will you find the best combination of communication messages that work best for your target audience?

E-commerce tips (# 10): Product placements

Just as advertisers place products in iconic movie scenes, their e-commerce business can also subtly place products in content that interests their audience.

By using keyword targeting, we help customers promote their stores not only through paid search campaigns, but also to keywords in content articles on the web. For example, we recently helped a hiking equipment company to promote its e-commerce store on blogs that talk about outdoor adventures and are frequented by nature buffs. It was a great way to effectively use keyword and content targeting.

E-commerce tips (# 11): have an SEO strategy

With the rise of digital commerce, electronic commerce gave rise to many unique online giants like Amazon. And with that, it increased the trust of such unique web services to run their own e-commerce stores online without any physical location.

The nature of this business model has made it important for these companies to have high visibility online. If you want to survive in today's competitive digital environment, there is almost no margin for error. Not to mention the absence of an SEO for your e-commerce store.

From using popular keywords in the pages of your website to updating your Meta tags and headings to stay relevant. It is extremely important to have a complete SEO services to stay ahead of the competition.

E-commerce tips (# 12): Email marketing and automated campaigns

Advances in digital tools and email marketing software have allowed them to segment their target audience and even automate email campaigns towards them. One of these tactics that we highly recommend to customers is the marketing of their e-commerce stores to users who have left the website car online without buying a product.

Redirecting these user segments with an automated email is a useful tactic that helps increase conversions. It is interesting to see how many email marketing software automate this task so that you do not have to worry about losing this lucrative segment.

We're going to have a quick chat to see how your e-commerce business can benefit from automated email marketing.

E-commerce tips (# 13): Use of newsletters

The newsletters are very similar to your monthly subscriptions to magazines. Only it is online and delivered directly to your inbox. It gives you the opportunity to connect with your target audience at the same time you promote your e-commerce store.

We love helping business owner’s design the perfect newsletters for their business that will help them connect with their target audience and at the same time allow them to promote their e-commerce stores.

Bulletins can be made of many types of content. Depending on your communication goal, this can range from industry tips to promotional offers. All of which attracts more traffic to your online store. The newsletters form an important chapter in our book of e-commerce tips that all companies should use.

E-commerce tips (# 14): Content strategy

Content may be the only thing that can make or break your business online. After all, your consumers are looking for an excellent user experience when they visit your website. A consistent content strategy based on each channel can amplify what users find when they visit your website.

Practical articles on blogs and testimonial videos of fast users are just some of the tricks that are effective e-commerce tactics to increase traffic to your store.

Our dedicated team sits with new clients to understand their business model and their target audience. We firmly believe that only after understanding the value that a company creates, can one define a content strategy that is consistent with a business model.

E-commerce tips (# 15): Blog posts

Blogging is an excellent way for e-commerce companies to share valuable information with their target audience. Information that will add value to your experience and tell you something you do not yet know.

Brands use blogs to affirm their position as a market leader. When it comes to electronic commerce, we have found it quite interesting to see how effective "practical articles" can be.

For this type of business model where there is no physical interaction between consumers and sellers, additional product information is always recommended. In addition to including popular keywords, blogs can demonstrate the use of a product and elevate the end-user experience.

E-commerce Tips (# 16): Influencer Marketing

This is rather a new tactic that companies use to market their products online. The influencers are professionals in an industry that are in their fields. This could be celebrities, artists, athletes, stylists and so on. They have a multitude of loyal followers in the social networks and many times they become viral with their content. With a great influencer marketing strategy, brands can take advantage of the popular influencer and associate with these professionals to promote the e-commerce store or its product. This is one of the most effective e-commerce tips and can be exploited through a variety of different tactics. Talk to our influence marketing experts to learn more about how you can take advantage of this marketing for your e-commerce business.

E-commerce tips (# 17): Take  advantage of newer tools, such as podcasts

With a digital market in continuous growth, new technologies make yesterday's technology obsolete. So it's time to look forward to the new innovation. Podcasts are one of those innovations. They are audio files that are transmitted live and that a user can listen to by downloading or subscribing to the cast.

This became particularly popular because the world became more mobile at the beginning of the 21st century. Brands now have the opportunity to connect with their potential customers while they travel or are mobile. S

Mart devices have made it possible for users to listen to a cast instantly. Taking advantage of these new marketing tactics can help your company stay ahead of the competition and promote your electronic commerce store. Co at the same time.

E-commerce tips (# 18): use of testimonials and comments

90% of online shoppers make their purchasing decisions based on product reviews. It's no wonder that e-commerce giants like eBay and Amazon have paid great attention to reviews on their product pages.

Think about the last time you bought a product online. It is likely that you yourself have been influenced by an online review in some way. Our next e-commerce council talks about that. The use of testimonials and customer comments is an excellent way to promote your e-commerce products.

It generates a lot of trust in your online store and is definitely something that potential users would like to see before making a purchase decision. We've helped brands take advantage of this factual tactic in the form of short blogs and we've even created short videos to improve the end-user experience once they visit a brand's site.

E-commerce tips (# 19): Use of frequently asked questions

Search on any popular website and you will find something in common: they all have a section dedicated to Frequently Asked Questions.

The content of frequently asked questions is important to consider the limited element of physical interactions when dealing with e-commerce stores. This online transaction alone has eliminated the interactions that consumers may have with the owner of a store before buying.

Therefore, it is useful to include a section before answering popular questions that a user may have about the products. This is a popular way to retain traffic in an e-commerce store and make sure you are sharing enough information with your users before making a purchase decision.

E-commerce tips (# 20): create urgency with offers

If you have been to concerts or events, you would have seen how the organizers of the event create an urgency by promoting early discounts. Similarly, e-commerce stores can also benefit from time-sensitive discounts. They are an excellent way to capture an interested audience.

Sure, you do not want to look too attractive simply by promoting discounts on your social media feeds. But a timely offer can help you increase the sale. We help clients plan their discounts by creating funnel-based digital campaigns. We have found that it is extremely beneficial when these discounts create a sense of urgency rather than an execution of the factory promotion.

E-commerce tips (# 21): Have a good shipping and return policy

Having a fair return policy for your e-commerce products is a must. Especially looking at the competition in today's market. The same goes for a competitive shipping policy on all its products. This has become more of a given fact, but having good policies can promote your e-commerce business and encourage users to test your business.

A great example of this is Walmart's free shipping policy. Walmart, to break the control of the Amazon market in electronic commerce, began offering free shipping once it meets the minimum criteria.

E-commerce tips (# 22): More payment options and easy payment process

When the term e-commerce was coined and transactions started, there was only one player in the game: Visa. And its servers took between 7 and 14 minutes to let a customer check.

Now, with many more players, payment technologies have changed and this process is reduced to a few seconds. Easy verification is a great indicator of the end-user experience and, like its shipping policy, is a game changer.

E-commerce tips (# 23): Make it easy to get in touch with you with clear CTAs

We live in a world where information is freely shared and often expected. Today's users want to take their time to buy a product and, at the same time, they want an option to contact the store owner almost immediately. Few brands do this well, but those that do are the final winners in the e-commerce game.

E-commerce tips (# 24): Have loyalty and reference programs in place

You probably already know, but just for the record, let us say it out loud. It is easier to retain a client than to acquire a new one.

A recent study of electronic commerce sealed this fact by stating that more than 50% of its existing customers are willing to try their other products. A percentage that is reduced to 12% when it comes to new customers.

It's a little cheaper to keep the old ones too. Therefore, we advise that companies do not stop including some type of loyalty program in their business model. And when it comes to e-commerce tips that help promote your online store, this is the center of attention.

E-commerce Tips (# 25): Amazon Ads

Google could surprise to the advertising industry with its popular search engine. But when it comes to product searches, Amazon should not be forgotten. More than 60% of product searches start at Amazon and this number is constantly increasing.

This is the main reason why we have recommended Amazon advertising to customers in recent times. In addition to having an Amazon store, placing ads on this platform is an excellent way for e-commerce companies to promote their online store. And like Google, Amazon also has a pay-per-click model. Which means that you only pay when a user clicks on your product ad.