7 tips to get better results than average clicks

Click-through rate (CTR) is one of the most popular metrics for digital marketing services. And for good reason! The average click rate tells you how many people click on your ads compared to the total number of people who see it.

Your CTR gives you an idea of ​​how effective your online ads are not only to capture the attention of your audience, but also to influence them to act.

Of course, no one tries to be average. Most small businesses want to target a higher than average click through rate so they can maximize their spend on digital marketing advertising. The key to increasing the CTR for your paid online advertising is to discover what works for your brand and your target audience.

Next, we will analyze what the average click rate is and why it is important to measure this metric for your business. Then, we will give you some tips and tricks that you can try to increase your CTR in digital paid advertising campaigns.

What is the average click rate?

Before we can analyze how to get a better click rate than the average, we must first define what an average CTR. is the average click rate is the ratio of ad clicks to ad impressions for your Google ads, Facebook ads or other paid ad campaigns. What is considered an average click rate or a good CTR will vary depending on several different factors.

One factor that can affect your click through rate is the platform you are using to run your paid advertising campaigns. Good CTRs will vary according to the platforms, since each one has a different audience with a different intention.

For example, for a Google ad campaign, 2% CTR is considered average. Anything that is above this is good and anything below this means that you must reevaluate your campaign. However, for a platform like Facebook, the average rate of clicks is much lower: only 0.9%.

Another factor that can affect your average click rate is the industry in which your company is located. While some industries have high click rates, others struggle to get half the same percentage with their paid advertising campaigns.

The three main CTR players on the web are appointments and personnel, finance and insurance, and B2B brands. Do some digging to find the average CTR for your industry and monitor your own CTR to see how it compares.

The average click rate on this chart shows the average CTR for each industry on the Google Display Network and the search.

In the end, the toughest competitor you face with your click rates is yourself. In addition to monitoring the average CTRs for the platform and industry, you must also monitor your own reference CTR.

Instead of trying to chase an arbitrary number, focus on achieving a higher CTR for your own campaigns than in the past.

This is one of the most important reasons why the CTR should be measured. It is very difficult to work for more clicks if you do not know what your current click rate is. If you do not track the success of your business over time, you have no way of knowing if you are achieving good results or if you are improving on previous success.

If you have not measured the CTR in the past, start now and use your average click rate as a benchmark for future campaigns.

7 ways to get a better click rate than the average

Now that you have a better idea of ​​what the average click rate is, let's talk about how to improve it even more. Use the following tips to improve click through rates in your paid ad campaigns.

1. Get to know your audience.

All companies want to increase their traffic, especially in paid advertising campaigns. However, you must ensure that the traffic you are getting from your Google ad campaigns is also correct. That's why it's vital that you understand your audience before you start developing paid ad campaigns.

In addition to knowing who your audience is (age, gender, location and other demographic information), you should also know how you can communicate with them. What kind of sites do you visit? What are they looking for in Google? This type of information will help you consider what types of keywords to use or where to go.

You should also consider how they would describe the types of services or products they are looking for. Once you can identify some of the language and jargon that your target audience uses to search for your products or services online, you can begin to develop an advertising copy that matches the language your potential customers are already using to find your brand.

If you want a qualified potential customer to return to your site, your ad has to give them a reason to want to click.

Try to discover what matters most to your target audience and what is most valuable to you. You can use this information to determine the value proposition you can use for your Google ad campaign.

So, how do you discover all this information about your target audience? Try asking!

Talk to your customers, especially those who have been loyal. Talk to them to find out more about what motivates them and what they value most.

If it is difficult to have an individual conversation with your clients, try sending a brief survey with questions about your challenges, needs and habits.

2. be specific with your keywords.

Keywords are one of the most important aspects of your Google Ads campaigns. Although the copy of your ad must be well written and convincing, it does not matter without the right keywords.

Keywords help ensure that your business reaches the right audience with your paid ads, allowing you to improve performance and maximize ad spend.

The key to using the right keywords is to be very specific. Broad keywords will give you a wider audience.

Use long-tail keywords by adding additional descriptors to your keywords. This will help you attract a much more specific audience with your PPC ads.

For example, instead of "bakery", you can use "gluten-free bakery" or "special bakery of cupcakes" to attract a more concentrated audience. Try keyword if your goal is conversions, point to keywords with a medium or low attempt.

Choosing more focused keywords will sometimes result in fewer impressions. However, since it helps you reach a more specific and relevant audience, you are likely to get a higher average click rate. And what's more, clickers are more likely to adapt better to your brand, which helps drive conversions.

3. Make sure your ad copy is compelling.

Unless someone clicks accidentally, it is very likely that a person clicks on your ad because it finds the ad text appealing and relevant. Almost all ads that boast a high average of clicks stand out in talking to the audience in a way that they understand. In addition, it provides some kind of value for the person who watches the advertisement.

It can be difficult to know at first how effective your ad copy is with nothing to compare it with.

However, if you notice that you are experiencing a lower CTR than expected, reviewing your advertising copy is a good place to start improving performance. Look closely at your headline to make sure it is relevant and interesting to your audience.

Then, look at the rest of the ad copy to make sure it communicates enough value to attract the viewer to click.

Once you've completed several Google ad campaigns, you'll have some data to work with that will help you make more informed decisions about your ad copy.

For example, you can see which ads behaved better and see if they have copy elements in common. Try to recreate the success of these ads by modeling your future ad in these successful ads.

4. Use ad extensions to increase visibility.

Ad extension options in Google Ads are a great way to increase your search engine visibility and encourage more clicks. Google wants your business to be successful with its advertising platform. That's why they offer ad extensions as a way for you to increase your CTR and increase traffic to your site.

There are some different types of ad extensions you can use in your Google ad campaigns:

Location extensions: This extension encourages people to visit your business by showing their location, the call button and a link to your business page. This is ideal for physical store locations that want to direct more local traffic.

Call extensions: this extension allows you to add additional text to your ad, such as "free delivery" or "24/7 support". It can be used to help more visitors to convert offline.

Call extensions: with this extension, you can add a phone number or a call button to your ad to help more users call your company. This helps to drive more immediate communication offline.

Message extensions: Similar to the call extension, this option encourages people to send text messages from your company directly from your ad. This helps promote more immediate offline communication.

Site link extensions: This extension links people directly to a specific page on your website. For example, you can include a sitelink extension that takes people to the "sort now" page on your site to encourage rapid conversions.

Structured Snippet Extensions: This extension allows your brand to display information that potential customers will find valuable. For example, you can include a product or service category.

Price extensions: show your service or complete product categories with prices using this extension. This allows customers to browse your offer directly from the ad.

Application extensions: If your goal is to increase application downloads, you can use this ad extension to encourage more people to download your application.

Review extensions: review extensions help you show revisions and positive ratings from third-party sources. This is a great way to build trust with your audience and influence your click.

Google ad extensions this ad example shows some of the different ad extension options for your PPC ads.

If you find that your CTR is lower than you would like, you might consider trying one of the previous ad extensions.

Data from Google and third-party sites has shown that these ad extensions help businesses experience better overall ad performance by giving them more visibility and prominence on the search engine results page.

Remember, the key to maximizing ad extensions is to make sure that the extensions you use are aligned with your advertising goals. For example, if you want customers to become your website, you can use sitelink or call extensions instead of call or message extensions.

If you want the extensions to be worthwhile, be sure to use them strategically.

5. Include the keyword for which you are bidding on the URL of your ad.

Adding the keyword you're bidding on to your ad URL is an effective way to help build trust with those who see your ads. By placing the keyword in the URL, you are informing readers that your ad and the page you are targeting is relevant to the search they have just completed.

When search engines see the keyword in the URL, they can feel comfortable knowing that the ad will give them what they are looking for. Keyword in the URL Include the keyword in the URL is an easy way to build consumer confidence.

Research has shown that the use of the keyword in the paid ad URL of the search engine leads to a higher average click rate for campaigns than to omission.

The more trust you can build with your audience, the more likely they are to click on your ad and see what it is offering. The best part is that this simple tactic can be used to start generating more clicks in just a few seconds.

6. Add a strong call to action (CTA).

Although it seems simple, a strong call to action in your ad copy can do wonders for your CTR. Once someone sees your ad, they will want to know what the next step is. By telling them clearly what they must do, it is guiding them on the path to conversion.

In fact, according to Kiss's metrics, a strong CTA helps you capitalize on a person's curiosity by giving them a reason to click.

Cyanotic PPC: These ads use strong action verbs to tell the search engine user what to do next.

Google also recommends using a strong call to action in the ad copy, since it gives search engine users another reason to click. Google recommends telling people directly what action they want them to take.

For example, if you want them to buy something, tell them what they can buy. If you want them to call for more information, tell them how to get in touch with you. Using strong action verbs such as shopping, calling, ordering, browsing or registering is an excellent way to make clear to readers the next step you want them to take.

7. Test, test, test!

It is not an easy task to discover what works to help increase your average click through rate in paid ads. That is why it is vital for brands to try different things to see what provides the best performance. A / B tests will help you isolate which elements of your paid ads work best so that you can then re-create these elements in future ad campaigns for better results.

In addition to testing the title and copy, you can also go a step further to try the finer details. Try to include the price or a quantifiable discount in the ad. Try different types of punctuation. Try different CTAs and see which one has the best reaction.

In the end, if you want to get better results than the average click rate, you have to make a great effort to discover which tactics work best for your business. Since PPC ads use part of your budget each time someone clicks on your ad, it's important that you focus not only on increasing your CTR but also on the right type of clicks.