Google ranking factors: an in-depth exploration of Google's modern priorities

In 2006, it was rumored that there were more than 200 ranking signals for Google. That number has changed a lot in both directions since then, since Google keeps it periodically and will continue to issue important changes. The exact classification factors and their order of importance are not actually published by the search engine until now and probably will not deliver a written document about them in the short term. Experts like us at SEO services have a very precise idea of ​​what counts most and lead to rankings in the preferred direction.

Although it is not official, we can provide a deep insight into all the different ranking factors in Google that have the most weight when it comes to your keywords and websites being at the top. From page classificationfactors to page factors, here are some of the most significant:

Classification factors on the page

SEO technicians on the page are of great importance. Google crawlers will correctly track a site or website without errors and will be processed for any sort of classification. Factors such as title tags, H1 tags and Meta descriptions are important.

Of course, these are elements that website owners or developers will have full control over. When done correctly, this will have a big impact on Google rankings and also on how your website will appear in SERP. Some of the best techniques for optimizing title tags, H1 tags and Meta descriptions are:

Including the main keywords in the title tag will help. Your title tag that starts with the main keyword or as close as possible to the beginning of the keyword, is more likely to rank that page for that keyword

Logical title tags written for humans, not just crawlers with complicated keywords are important

Title tags should not be duplicated on the website since visibility may decrease if done

Although the H1 tag may be different from the title tag, the target keywords must still be there

One H1 tag per page must be used with H2 and H3 to divide the content

It is possible that the Meta descriptions are not classification signals, but the good ones can significantly improve the clock speeds

Keywords can make or break ranking

No matter who you ask or where you read, the keywords will always be one of the main factors of classification. The role and form of keywords in SEO has changed significantly in the last decade and now the keywords of long tail and the search in natural language prevail. The good and old humble keyword is still one of the cornerstones of search engine optimization and is one of the most important ranking factors in Google as well.

Here are some important ideas:

The keyword or key phrase must appear in the first sentence or at least in the first 100 words of the content. The relevance and location of the keywords are more critical than the frequency

For Google, it works in the order of information Meta and headings first, then comes the copy of the body with sidebars and footers at the end

Do you have key phrases that match the most common search patterns of users? Keywords must be expressed in a conversational manner for the optimization of search queries in natural language

Non-organic use of keywords and excessive repetition with irrelevant keywords used is excellent for negative SEO but not for good SEO

You can achieve a small SEO boost by using keywords in the domain URL

High quality content is still king

The old phrase used to work like "Content is king". Even today, Quality Content Is King is a better description for the content. Quality content is actually a phrase used in the SEO world, probably more than any other.

Basically, everything from spelling and grammar to readability, content format and length are critical factors. Few pointers for quality content are:

The content must be written for humans. Algorithms and crawlers have evolved to like human-friendly content, as well as organic keywords

The readability score of your content must be at least more than 60%.

Sentences and paragraphs in the content should be short. Breaking them with line breaks and subtitles is a good practice

The total length of the content should be as high as possible. Greater length of content with good quality is a large classification factor

Update fresh content

Another sign of important content on the page is its freshness. Recent events, recurring events or hot topics are excellent signals for different content update needs, while recently published content is also an excellent rating factor.

All experts agree that new content is presented in response to searches at higher positions. Some significant points to not have freshness of content are:

Regular content updates can provide a higher rating. An immediate "freshness score" is given to the content based on its publication date.

The increase in the number of external sites that link to a part of the content can also become an indicator of relevance and freshness in Google

Similarly, having links to new sites can also help to convey freshness to your content

That said, the oldest content can still beat the most recent content if it still has other solid indicators

Duplicate content and syndication

Re-posting another person's content or even your own content is a big NO in the SEO community. On the ethics side, using someone else's content is wrong on its own and that also leads to Google. But still, technically speaking, there has not yet been a Google update for "Duplicate Content" and Google has never said anything about a duplicate content penalty as well.

How this works is when Google sees two copies of the same content, it makes a call about which to classify, regardless of who posted first. It may depend on which site has the most authority and also the search visibility. The same copies of content on your site will probably be an SEO suicide.

However, sometimes you can also have duplicate content from your own site. Some important points to keep in mind are:

When you have duplicate content from your own site, set up a 301 redirect, making sure that the Google indexes on the preferred page can help

Instead of using a separate mobile site, using a responsive website is a good tool

Telling Google with your recommended indicators on which page is original can solve many problems with content duplication and syndication

High authority sites for the construction of links

It is a commonly understood fact that websites with high domain authority provide the best link building opportunities. These sites have a great weight in Google's eyes and any link building done on sites with greater authority also contributes greatly to improving the authority of the target website.

You should always choose the sites with the most authority when the link is based on them. Some key points to keep in mind for these are:

Write quality content and post it on high authority sites to link efficiently

Improve the authority of your own site by choosing a logical site structure

To show the relevance and reliability of your business, start a blog. It also helps keep the content fresh.

Do not worry about the negative reviews on your site. This may affect the client's perception, but does not necessarily affect the classification. Google checks content in reviews and not for actual rating

Internal link on the website

The internal link is considered the nervous system of the internet. The different types of links on a website explain their architecture to Google and help it to position itself higher as well.

With internal linking, you can inform Google and also visitors to your site about which content page is most important. There must be a map of pages linked internally through the website and each page must have at least one internal link pointing to useful information related to it.

Internal links also greatly improve the user experience. When you have central pages and others that are linked from it, users will know their site better and can find what they are looking for more efficiently. Users will remain on their website and on the pages for longer periods of time that will give Google the right signals on where to place it in the rankings.

Outbound links are important

Also referred to as external links, outbound links point outward from your website to other websites. Unless your outbound links point to a super spam website, the authority of your site will also be transferred to the designated sites. Providing outbound links to other websites is also good for Google when it is processed for a network website that ranks it higher.

The process is simple, you give links to others and others can give them to you. Even when you have your other websites posted through external links, you can also link from them. This would transfer superior authority among the different websites you own, ranking them all higher as a result. Some key points are:

Your website will not "filter" the juice of links and will lose its highest ranking when you make external links. The page retention does not apply here

In the eyes of Google, outbound links describe a sign of trust. When your website links to references that support your data and research, a good sign of confidence will be sent to Google as a result.

You can also use the affiliate links on your website. However, make sure you do not use a Meta Tracking tag that complies with Google best practices

Importance of backlinks

Therefore, they have heard about backlinks to the right. You also know that they are quite important in SEO, regardless of the type of website you have. Why are backlinks so important?

As we discussed in the external links section, its superior classification power happens as it is linked externally, the reverse link is the opposite of that. Connecting to your website from external sources will significantly improve your search ranking. According to Google experts, the links pointing to your website are one of the three main factors of classification.

The entire SEO community works with commercial backlinks. However, in real theory, the link returned is considered a black hat technique by Google and is likely to get a penalty when it is discovered. Google no longer accepts links on blogs exchanged for free gifts. However, Google also has nothing against the correct construction of links in principle. Contrary to that, backlinks tell Google what a website is about and gives it preference in the ranking based on the backlinks. Some key points are:

The number of individual domains pointing to your website is a very important factor in Google rankings.

The authority of the pointing domains is also of great importance. Having fewer links with a higher authority is always a better practice than having many links with a smaller authority

The relevance of backlinks is also considered a large classification factor. When you have backlinks from the niche website of your own website, you will get the highest authority and jump ranking

Choose backlinks from a wide range of external websites. Having too many links from the same domain can be seen as a spam job

Long-form links to blogs or high-quality general content are also of greater value than links in publications based on short-form news

If you are the owner of a business website in general, all this technical talk can help you to have an idea about which ranking factors are the highest ranked in Google searches? However, doing all this correctly is a job of a professional. www.seo.com.pk is your most trusted search engine optimization service provider based in Lahore, Pakistan. We have decades of experience in digital marketing and we are always up to date with the latest developments in Google and their ranking priorities. Contact us now to get your company's website in the first places and make the most of your digital presence.