10 typical websites fail and how to avoid them
A business website is the heart of any digital marketing
effort. It is where companies build or destroy a reputation.
Plan well and you'll save yourself from the embarrassment of
a poor-quality user experience. The final result: you can turn your site into a
source of income generating opportunities.
Ready to deepen and understand what can be avoided that all
potential customers stay? Here are some common problems and how you can avoid
them:
Unstructured information
Most website visitors are there for a purpose. They are
looking for an answer to your query, know a product or make a purchase. If you
find it difficult to locate things, they leave. That is not a favorable
situation for any business, right?
It is critical to plan the flow of a website long before it
enters the design. Taking into account the needs of users, it is essential to
place the web pages in descending order according to their importance.
The following image shows the ideal structure of a website
for small businesses:
It is easier to find relevant information in a hierarchical
structure that guides users from one page to the next.
Not optimized for mobile
A Statista study shows that more than half of all global
website traffic comes from mobile devices.
"51% of customers say they use mobile devices to
discover new brands and products." (Source)
If a website is not ready for mobile devices, it is bound to
lose a portion of the valuable traffic and customers against its competitors.
Slow loading
The speed of the site is an integral part of the user
experience in general. It is better not to have a website than to have a
lethargic one that convinces users never to return.
"79% of web buyers who have problems with website
performance say they will not return to the site to buy again." (Source)
Google recently announced the "Speed update",
which converts the upload speed into a ranking factor in the mobile search. The
ideal loading speed of the page is 3 seconds or faster.
Here are some fundamental tips to optimize the speed of your
site:
1. Use the updated
Page Speed Report: Google recommends that webmasters use the Lighthouse
tool to verify and correct loading speed problems.
2. Image
optimization: heavy images are a common cause of slower loading times. You
can use an online image optimizer to compress your images to 200 KB.
3. Web hosting: a
lower web host is an important reason for the poor performance of the site.
While visiting a site, a user accesses the files from a remote server. The
files will be loaded as fast as the server's speed, which depends on the
quality of the website hosting service.
Page speed is a classification factor, an experience component,
a critical aspect of overall site performance.
There is no call to action
A site without a call to action is a road without traffic
signs. CTA buttons are strategically planted to guide users to specific landing
pages where they can perform the desired action, such as filling out a contact
form.
It is virtually impossible for a commercial website to
generate leads or sales without the appropriate CTA buttons.
The complete communication messages from the CTA website
play an important role in converting visitors into potential clients.
Error pages
Have you ever seen a webpage that says "404 error"
or "this page does not exist". A 404 page is the most common of the
errors on the web page.
It is not something pleasant for the user or the company.
Problems with pages are quite common, but it's good if you can solve them
quickly. Regular website audits can help track such discrepancies.
A good way to correct the error pages is to redirect them to
the relevant pages of the site. Another alternative is to customize the content
of these pages to interact with users.
For example, the fast food chain Wendy offered playable
games of "Burger time" in its 404 pages.
Here is another example of a creative 404 page from Daniel
Kircher Film Design Studios.
Disordered layout
The web is a cacophony of information, while users have
little attention span. It is not a good idea to submit a complete thesis about
your business on your website.
What you need is a clean and presentable design with
generous amounts of white space.
It does not link to social pages
Another crazy mistake is not to integrate your site into
your social pages. Social media buttons provide visitors with easy access to
business pages on channels such as Facebook, Twitter, LinkedIn, Instagram and
YouTube, etc.
One aspect of social integration is sharing buttons. Located
below the content of the blog, these icons allow users to share content on
their social profiles. The feature simplifies content sharing by helping to
amplify its reach.
Many product companies allow users to log in using their
social profiles. This makes the registration process easier and easier to use.
Linking social networking platforms is an essential strategy
to gain more followers, build trust and execute integrated campaigns.
Missing contact details
There are a lot of questions that website visitors have:
questions about products, problem solving and comments, etc. If there is no
contact number or email, they would not have an option but to leave and look
for alternatives.
Lead free magnets
A website is a treasure trove of qualified commercial
customers. But if you do not go deep, you will not get anything.
Most visitors to the site distrust sharing their contact
information. A freebie is a good way to start a relationship and earn a contact.
The best way is to start sowing lead magnets: e-books, white
papers, reports, video courses, templates, guides and original research, etc.
The following library of Facebook ad templates helped
Digital Marketer get 35,859 leads in just 60 days.
To you
A web development services is critical to business success.
It is better to plan your site and have all those characteristics than regret
for the poor results.
A fantastic experience not only promises better search
rankings, but also lays the foundations to turn your business into a well-known
brand.
