How to immediately optimize the SEO ranking in 2018?

1. Useful, relevant and high-quality content.

How to immediately optimize SEO ranking in 2018

"Waiting time" is the amount of time visitors stay on your website before leaving. This number represents the usefulness and interest of the visitors on your site.

With attractive and reliable visual content and communication, visitors tend to stay longer. Based on Quick sprout research, a content length of more than 2000 words usually ranks higher in the list of results.

In addition, even when the rules and techniques of SEO services are ignored, it is undeniable that long and qualified content provides the opportunity to deliver more information and attract customers to stay on the website. In addition, from the point of view of an SEO, it is possible to give more keywords, integrate more outbound links during the publication, which will significantly improve the ranking of your website.

2. Load speed of the page.

Not only Google, but other search engines also take into account the loading speed in the classification algorithm.

On the user experience, some customers even feel unacceptable if a page takes a few extra seconds to load. For the general, the time of permanence of the users will be significantly affected by this situation.

There are some ways to increase the loading speed. The most common forms are:

·         Plug-in caching

·         Check if the code is clean and simplified

·         Optimize the size of the images.

·         Reduce add-ons

·         Minimize redirects.

You can then check how the upload speed changed after optimization by consulting the Google Speed ​​Insights report.

3. Optimization of the image

To ensure that your site's image communication works well on the SEO front, the following problems should be taken into account:

1: Uniqueness and relevance

It is the natural instinct for people to react to images before reading the content. Therefore, an attractive and informative image can lead to positive buying attitudes. In addition, in many cases, good images can represent the style and message of your brand, as well as the core value you want to deliver to customers. For store owners who take into account the quality of the image, this article by Mark Hayes can be the source of inspiration and reference.

From the writer's point of view, the following elements should be managed to produce the best images:

·         Image background

·         Images in real life situations.

·         Lighting system

·         Color of image and styles.

·         Zoom function

·         Show and tell

2: quality format

Badly formatted images may disappear or become distorted on the mobile screen. Google prefers high-resolution images, so the following tips should be remembered when choosing the image format:

For most e-commerce SEO, the JPEG format will be the best option. It provides high quality and stands out as the smallest file size.

GIFs should never be used for large images, due to the extremely large file size. There is not a good way to reduce this large size, so, preferably, GIFS should only be used for miniatures and decoration.

The PNG format can be a reasonable alternative for JPEG and GIF. PNGs should be prioritized for simple decoration due to the extremely small file size. In addition, PNG-8 is highly recommended on the PNG-24 file format.

3: Reduction of the image file size

Recently, Google is striving to increase the user experience on mobile devices, which is represented in the First-mobile index campaign. However, optimal image settings on mobile devices are not always similar to the optimal settings in the desktop version.

But do not worry, you may have focused too much on the user experience of mobile devices, there are certain methods to do well in both versions. Scale large images to optimize the loading speed of the page (which is a crucial element in mobile visualization), then offer an option to view the full-size image on your site, this way you can also satisfy the desktop users.

Note that sensitive images must be created. Such images have the ability to adjust automatically according to the size of the screen. The detailed instruction to create can be seen here. You can change the size of the browser window to see the response effect:

In addition, there are some tools that support image optimization for your website:

·         Kraken

·         JPEG optimizer

·         Optimally

·         Compress now

·         Recycling images

4: Subtitle management

The keywords that are associated with the title of the image are not identifiable either. It is possible that the keyword search by a user in a search engine is similar to the keywords in its title. In that case, your site will rank high in the list of results.

4. Header tags

Nobody wants to read a wall full of text without any segmentation and difference between the normal content and the great idea. Adding headers and differentiating them can bring visual effects that help visitors to follow their content more easily.

A clear structure (with a table of contents system is highly recommended) also allows search engines to know which parts are more important than other sections. The content within the headers is more taken into account by the search engines.

Google will judge the relevance of your site by analyzing how similar its title is and the information that customers are looking for. Therefore, it is necessary to include the relevant terms in your header section.

Optimize the header tags to immediately optimize your SEO ranking in 2019

5. Outbound links

Connecting to trusted authority sites can help clients find useful and reliable sources of information. In addition, this can contribute significantly to the relevance of your site. The more relevant your content is, the greater the ability to be displayed as the main article in the list of results.

Outbound links must be reliable, useful and regularly balanced. Too many outbound links can make your content distracting and difficult to follow.

6. Different multimedia.

As mentioned above, visual communication stimulates the visitor's mind to receive better information than just the content of the text. In many cases, such visual effects even provide long-term benefits when the client unconsciously keeps the image in his mind.

Images, videos, and slide shows are promising means of delivering content that are recently taken into consideration by many website owners. In addition to the impact on the minds of customers, these types of multimedia are judged positively by search engines. These can be considered as qualified content that brings real value to customers.

7. broken links

As mentioned above, a broken link is one of the technical mistakes that should be avoided for a better SEO result.

To avoid being judged as an old and neglected website by search engines, you can check the tools and applications below to make sure your site does not contain broken links:

·         W3C Link Checker

·         Screaming Frog SEO Spider

·         Check broken link

·         Google webmaster tool

Keep in mind that the detection and repair of broken links are not actions, this work is a continuous process. Preferably, the highly recommended regularity for the verification of links is once a month.

8. readability

Even a visitor with qualified languages ​​will not be willing to digest a wall of codes and the characters belong to technicians. Making your website easy to read and understandable is not a mandatory job, but it is undeniable that a qualified and accurate content will help the website owner to convey the idea to the customer. In addition, many SEO experts believe that readability is another factor that Google uses to classify websites.

There are a variety of readability verification tools, such as:

·         The readability test tool

·         Readability statistics in MS Word

·         Readability formulas

·         Readability score

9. Design and formatting.

A clear structure with a well-managed design and format can reduce the situation by which the reader feels disordered with a set of content. You can verify the following items to make sure the content is displayed accurately and attractively:

·         Font size and typography: easy to read.

·         Type and bold colors: they are used to differentiate the important content that needs to be focused.

·         Paragraph size and space: Separate content into sections so customers can easily follow them.

·         Bullets and numbering: show the logical order of the paragraph.

Slider controls, tabs, layouts, windows, drop-down menus and rollover elements: used as an intelligent interaction with website visitors

Subtitles: the header tags help to show the main idea of ​​the paragraph and, in addition, contain keywords with the incredible ability to improve the ranking of SEO.

10. Contact us page

Information page for companies.

The contact details before demonstrating their own ability to raise the veracity in the minds of the clients, literally contribute to the original function of a communication solution. Create business opportunities, improve customer services, interaction to generate product development and other marketing strategies.

In addition, a website with precise contact details is likely to be more reliable than others. According to this, Google contacted us the page in priority and in the highest ranges of those sites.

11. Architecture and site navigation.

The unfortunate situation that the customer can not find useful information on your site can negatively affect your bounce rate. To avoid this circumstance, what you have to do is to organize your site in a reasonable manner so that customers can easily navigate to the appropriate section for each particular purchasing behavior.

It is believed that a flatter site architecture is the best organization for SEO of a website. The explanation and the detailed suggestion of this architecture can be seen in Richard Baxter's article: See here.

12. Share social networks

The help to share on social networks immediately optimizes your SEO ranking

Social networking sites are well developed like never before. Consequently, sharing and mentioning become common actions when people want to express their opinion and intention to buy. Due to this, recently the social exchange contributes significantly to the purchasing power of the clients.

The button to share in social networks, as well as the integration of social networking session, must be done to satisfy the users of social networks. It is worth trying because users who appreciate this feature, this will help your website to have a higher rank.