What is keyword research and how do you do it? Answers here.
It is one of the main drivers of organic growth for your
business, and for the owner of a business, it must be a resolute decision in
your digital marketing plan.
Let's see some facts:
- · More than 90% of website traffic comes from search engines.
- · More than 40% of electronic commerce traffic comes from searches of organic engines
- · 75% of users will not go from the first page of a search engine results page (SERP)
What is keyword research should be an integral part of your SEO
services. SEO is the process of optimizing your website to get a
higher rank in the SERP. It is a long-term strategy to effectively improve
organic traffic to your business. Improving your visibility on Google makes it
easier to find and does not hinder your digital marketing efforts.
SEO follows the algorithm of Google to define the best
practices to help your web pages gain visibility. It all depends on how you
design your site and how credible you created your website. SEO is not a
one-size-fits-all approach and you will have to discover that your goals are
moving forward.
·
Do you want to generate pure traffic?
·
Do you want to maximize conversions?
·
Are you trying to rank the highest in a SERP?
These will determine which keyword research will be targeted
and how you will design the content. You are trying to balance the volume with
the competition. Fortunately, we have written many articles to help you
understand SEO strategies. We have even written about how to stay competitive
in the SEO game.
If you know that improving the SEO of your website is the
next step in your marketing plan and would like to discuss how you can achieve
your goals, contact us. We have helped countless companies obtain better
qualifications and achieve more traffic through our SEO services.
Ultimately, your job is to produce quality material that
provides value to the user's searches through the keywords you have selected.
That's why keyword research is one of the most effective ways to help improve
your SEO strategy. This will ultimately translate into tomorrow's income.
How does the search for keywords affect my business?
What is keyword research is the meat and potatoes of SEO.
So, what is keyword research?
By targeting specific words and phrases when creating
content for your website, you can get a higher rank for those searches in a
SERP. By incorporating them into URLs, headers, and written content, Google's
search algorithm indicates that it is trying to provide valuable information
for a specific set of keywords. This is where being a credible authority will
pay off. What is keyword research?
You can also make an offer on them through the pay per click
(PPC) system of Google Ads (formerly Google AdWords). This allows you to target
specific demographics and keywords to display ads in the SERP ad banner.
Visibility makes or breaks businesses, and not optimizing
keywords will make your beautifully designed website go unnoticed.
What is trying to achieve keyword research?
It will give you information about the market by helping you
find where the demand is.
Where to start...
Now that you know a little more about what you are doing,
let's begin to analyze what keyword research is and how to do it.
You should start with a brainstorm on what people will look
for to land on your website. There are keyword planning tools, such as those
provided by Google, but ultimately it is up to you to determine the value of a
keyword.
·
Are you creating content that responds to what
the keywords are looking for?
·
Will this traffic end in a purchase?
·
Will I be visible pointing this keyword?
These are all important questions that must be asked.
Looking to your competition is not a bad idea either. If a search has many ads
in the announcement section of a SERP, the keywords can be a good converter.
Next, you should look towards analyzing your keywords using
tools like the Google Keyword Planner. It will help suggest other related
keywords, as well as provide volume and cost-per-click analysis. If you have
trouble finding keywords to incorporate or create content, look at the useful
keyword tree that the scheduler generates. What is keyword research? Other
inventive ways to find keywords include:
Take a look at the related searches section when you're
looking for a broad keyword
Take a look at the "Frequently Asked Questions"
from Google, in the section "Ask people too". These are the branches
of going to the searches of your search term.
Brainstorm customer questions and develop search terms with
those
Take a look at Google's suggestion before completing a
search.
Go through a Wikipedia page on the subject. Your subtitles
and internal links can provide information about relevant niches.
See how industry-specific forums divide the topics.
Its objective is to discover the typical path of the
consumer that inevitably leads to a conversion.
Other keyword planning tools can provide even more valuable
metrics, such as keyword difficulty scores and popularity. It is pertinent to
understand what the difficulty of your keyword will be. If the struggle for
authority is going to be a tough uphill battle, you may want to choose less
difficult keywords.
Long tail keywords
Keywords can also be phrases too. We call these long-tail
keywords. This can be the difference between searching for 'truck' and 'Ram
1500 Crew Cab 2012.' These types of searches have a lower volume, but they
constitute the majority of all searches on the Internet. Take action on Long
tail keywords tend to be much more specific and at that time when the person is
ready to become.
Cars can take many long tail versions like:
·
Car wash near me
·
Where to get my car fixed
·
Used car dealers in Atlanta
It will be a balance of volume and relevance. Long-tail
keywords can work against you if you try too hard to rank for too many
long-tail searches with minimal volume. They should be a complement to a
strategy that includes a growing authority on larger keywords.
