What is internet marketing?

Internet marketing is a simple and effective way to earn money. With more than 4 billion people using the Internet in 2018, there is no shortage of opportunities.

According to the United States Department of Commerce, consumers spent $ 453.46 billion on retail sales online in 2017. An increase of 16% compared to 2016.

As we can see, the demand of online buyers is there.

Forrester predicts that online sales will account for 17% of US sales. UU On the 2022 online shopping chart.

The online shopping trend continues to grow. Y…

According to Strategy Analytics, digital advertising accounted for 38% of advertising spending (an increase of 12% over the previous year).

More and more companies are focused on making money with online marketing.

Do you want to stay behind?

Do not? Thought like that! Then read on as we guide you through the journey that will be rewarding again and again.

What is internet marketing?

So, what is Internet marketing? It's a big term, but there's no need to be intimidated by it. We are going to decompose it.

Internet - everything that is online.

Marketing - reach people wherever they are. Internet marketing

That's why Internet marketing is about reaching your target audience online.

Cool. But how do you do that?

After all, the internet is a huge place. That's why there are so many definitions of internet marketing.

Types of Internet Marketing But, we have already given you the true definition. Whether your business is large or small, local or international, Internet marketing will benefit you.

Why?

Because most of your clients are somewhere online!

And even if you make all your sales offline, there will be at least one online marketing strategy that will bring more people to your door! And it's cheaper than you think.

Sounds good? Then let's start exploring how you can make a profit with Internet marketing.

The benefits of Internet marketing

Traditional and aggressive advertising no longer works. You know, I know, and everyone else knows it.

Traditional advertising

Once, people had no control over what they saw and heard. We had to suffer through a relentless announcement after a relentless announcement.

But those days are gone. Today we have much more control.

Just to name some liberties available to us now...

We have commercial radio and TV stations free of charge.

We have popular websites with paid subscriptions that offer users the benefit of not seeing ads.

And, of course, we have free ad block extensions for most web browsers.

Online marketing information now does not mean that all online ads do not work. Paid advertising still works.

But the traditional way ads were used before does not work anymore. We will delve deeper into this topic in the Search Engine Marketing section.

The point is that traditional advertising is out, and internet marketing is on.

The main benefits of internet marketing are:

Reach scope: many customers to reach their offers of products or services, available 24 hours a day, seven days a week.

Offer more effective and personalized content instantly.

Increased customer retention and relationship building through two-way direct conversations.

Now, with all that is being said, Internet marketing is so great that it can be difficult to separate the wheat from the chaff, so to speak.

How, then, do you decide which methods are superior to long-term success and are not just mistakes or tricks?

Types of Internet Marketing

The answer is the test. Before investing too much in an Internet marketing channel, you must perform a test. More specifically, you must run A / B tests.

A B Testing / B testing means comparing two different versions of something (a web page, for example) to see which one produces the best results.

The A / B tests can be done with everything, even with images. For example, what color on a CTA button does your target audience respond to best?

With so many unknown factors, the A / B tests can be overwhelming. The key is to start on a solid foundation. That means doing in-depth research in your target market.

First you need to know where your target audience is. Then you can start to market directly to them.

Are they on Facebook? If so, then how do you usually access it? On mobile or PC?

If you are not sure, looking at industry trends can help shed some light.

Growth of mobile marketing For example, it has been reported that 68% of the time spent on Facebook is through mobile devices.

Learning this type of facts will help you understand the habits of your target audience and allow you to develop a focused Internet marketing strategy.

And speaking of strategies, there are many more.

• ·         Social media marketing
• ·         Content Marketing
• ·         SEO
• ·         PPC / SEM
• ·         Junk mail

To find the best strategy, you must have goals.