The 5 most underestimated factors that play a vital role in the success of mobile applications

Each application idea comes with a baggage of expectations with him. All companies and entrepreneurs want their application to have an outstanding performance in the application stores. To obtain business applications that can meet the user's expectations and achieve the desired sales goals, companies and business owners are paying a huge amount of money. Currently, the mobile applications development industry is having a lot of fun in the I.T. market.

With each passing year, the number of enterprise mobile applications is increasing rapidly in app stores. Compared to the number of new applications uploaded per year, the success rate is much lower. There are some behind a lot of business mobile applications that do not achieve the desired results. One of those reasons is that companies do not understand user expectations and the fundamentals of application marketing. Let's find out some of the important but overlooked factors that play an important role in the success of the application:

1. 

Application icon: the icon of the application is the first thing that users notice. Each application icon says something about the application and is responsible for the first impression of the application on the users. It is very common these days that some excellent applications do not work at their level due to the lack of well-designed application icons.

The only thing common in each application that created the story in the term of no. of downloads and ROI (Return of Investment) is a logically designed application icon. Many of the companies take for granted the icon of their application and they concentrate more the functionalities of the application, ignoring the importance of the icon of the application that finally leads to the failure of the application. In short, we can say that it is very important that each application has a sensitive and attractive icon for its successful execution in the application stores.

2. 

Description of the application: Another of the main reasons for the poor performance of many business applications is the poorly written description of the application. In most cases, businesses and entrepreneurs do not pay much attention to the quality of the application's description.

The use of content copied from another relevant application confuses users and results in fewer downloads. That is why it is very important to have content written originally that explains all the features and functionalities of the application in the best possible way. A detailed description of the application helps users to know all the possible information of the application and, in this way, increase the number of downloads.

3. 

Size of the application: many of the innovative business applications fail to reach their caliber due to their size. Users simply hate the application that offers interrupted navigation, no matter how good or bad its features are.

The size of the application is one of the main reasons behind your interrupted user experience. Having a great design and functions is not enough for an application to reach the mark of one million downloads. The size of the application is equally important and must be such that it can execute complex tasks without any interruption.

4. 

Reviews and comments from users: companies and business owners generally take reviews and comments from users about their enterprise mobile applications for granted. Ignorance towards the taking of the application by the user is another factor that leads to its failure. In fact, the user review is the best way to know the extent of improvisation in the application.

Many of the successful business applications that did not get the overwhelming initial response come to light after releasing many updated versions according to the user's opinion. Regularly monitoring user reviews and putting them into practice is the best way to develop the business mobile application without failures.

One of the best practices is to introduce improvisation in the functionalities and other aspects of the application based on the comments of the users. In summary, developing a business application and uploading it to the application store is not enough to improve sales and business growth.

5.

Application marketing: most companies focus only on the cost of designing and developing their enterprise mobile applications. In fact, developing a mobile business application is not enough to improve sales and growth. Companies need to invest in the marketing of the application also for its better visibility among users. Marketing plays a crucial role in deciding the fate of any business application. Like any other new product, mobile applications also need an initial marketing boost.

It is very necessary to have a marketing budget, in addition to the cost of design and development of the application. Companies and entrepreneurs can invest in paid advertisements, press releases, reviews, etc. for the marketing point of view of the application.

Therefore, if you are thinking of developing any of the mobile applications of your company, do not forget to market it well. As marketing not only, it helps you get more application downloads, it also increases your brand value.