Should you design your own logo?

You are a graphic designer, so everything you design, not only what is in your portfolio, is an example of your work.

When your prospects and clients go to your website or online portfolio to see your work,

No doubt they will assume that you are the creativity behind the design of your logo.

So, how can you not design your own logo?

Should you design your own logo?

When the design of your own logo becomes a problem

All the above makes sense, of course. Unless you are one of those designers (and you're not alone) who simply cannot finish designing your own logo (or your own website, for that matter, or

Any other element of their own self-promotion materials.

It's not that you're not working on your own materials. In fact, that is the problem.

You are always working on it, refining it, perfecting it. But no matter how much you play,

You're still not happy with that. It never feels "finished" or "ready".

But here's the reality: your own self-promotion materials are never made, they're always

evolving

And the fact that the web makes it possible to continue updating everything (unlike printing, where

is almost literally in stone) means that it never really has to be finished. It simply has to be

"Good enough for now."

Have you also noticed that it is always easier to design for others than for yourself? That is the ultimate paradox of being a designer: for some mysterious reason, he cannot do for himself what he can do easily and naturally for his clients. Why not?

More importantly, what to do about it?

Your best options to get your logo designed

What I have noticed in my almost 30 years of advising designers on their own marketing is the following: you are too close and can be a perfectionist.

Those two facts together can be lethal. But they do not have to be.

From where I feel, here are your options:

·         Just finish it, even if it's not perfect. And think of it as a work in progress.

·         Hire another designer to do it for you. I know it seems cheating but it is not,

·         Especially if that will succeed! You'll do better with a logo designed by someone else.

than any logo at all.

Trade with a fellow designer. This may be the best option: choose a friend or colleague whose job you like and who may be stuck in the same place as you, and design the logos of others.

Whichever option you choose, I implore you to do something.

In fact, I challenge you to put it there, even in its unfinished or imperfect form. And see that

A relief that will be.