Proven tips to stimulate your organic reach on Facebook

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Tip 1: part-involving, native video content

There is little doubt about the consistent decline of the organic range of Facebook; every experienced marketer recognizes it. Nevertheless, native video content gets more preference from Facebook.

Native video content grows steadily on Facebook and is known to help create genuine engagement. That is why many brands try to concentrate on this? Compared with other types of content (links and photos), video appears to be a much safer gamble.

If you look at the statistics, no fewer than 8 billion videos are watched every day on Facebook. As you can see at BuzzSumo, a higher audience density naturally drives the number of videos that are shared on the social network. Facebook video from the viewpoint of Facebook there are two main reasons why video content is considered more important:

Reason - 1: previously, photos were the deciding factor on Facebook. What obviously pushed business pages to post more photos because they also helped to distinguish themselves from the rest of the content?

This forced Facebook to soften the number of photos shared by business pages. Because it is ultimately about keeping their users happy. The social media giant did not want the users to be sprayed with the same type of marketing content.

Native video, on the other hand, is a fresh new media type that is harder to make for brands. And therefore it is created and shared less by company pages. What does it automatically give a better organic reach on Facebook?

Reason - 2: Everyone knows that video content takes a head start on other types of content. It is praised as the media type that will dominate the web in the future. So it's no surprise that Facebook wants to be seen as a top platform for sharing videos - even above YouTube.

A study by Impulse Creative showed that Facebook video post reached 90% more people than left-based messages and 40% more people than photo post.

Even social bakers discovered that they reached an organic range of Facebook of 135% by choosing video content over photos.

Average organic reach, so if you want to increase engagement and increase your organic reach on Facebook, it's time to add video to your social media content strategy.

But make sure you are not making videos. Even if you share videos, you need stellar content for positive long-term results.

Here are a few tips to make sure your Facebook videos stand out and attract more viewers.

·         Create square videos instead of landscape videos that are known to perform better.

·         Grab your viewers' attention in the first 3-5 seconds.

·         Add meaningful captions to your videos because 85% of people watch Facebook videos without sound.

·         Make your video around one central point instead of multiple points.

·         Make your title as descriptive and clear as possible while keeping it short.

·         Add a powerful call-to-action that helps you get more response.

Tip # 2: use the power of Facebook Live

Facebook Live video was launched in April 2016. And since then it has successfully helped many companies to reach their followers at a much higher level than other types of content.

That's right; Facebook Live can help you get a high involvement! What can better match organic reach of Facebook? Facebook Company If you are a company that wants to grow its presence on Facebook, you cannot ignore the power of Facebook Live. You have to start experimenting with it.

Compared to regular video content, people spend 3 times more time-consuming content that is broadcast via Facebook Live. What makes it one of the most effective staffing tools that we now have on the internet?

Because of the fundability of Facebook Live and the possibility to get a high involvement, it gets more brownie points from Facebook. As a content type you get more eyes because Facebook makes it a priority in its news feed.

When Wish Pond experimented with Facebook Live, they noticed a stunning 300% increase in their reach on Facebook. Facebook Post Performance When social bakeries looked at the implementation of their content in the Facebook news feed, they noticed that their Facebook Live video outperformed all other mail formats.

Every time they published a live broadcast, they saw their organic reach rise on Facebook. If you look at the graph below, you can see that by placing only one live video they have really given their viewers a boost. Facebook Live Organic Reach Here are some basic steps you need to take to start your own Facebook Live video:

·         Step 1: Find a topic for your live video that is not only relevant to your target audience, but also interesting enough.

·         Step 2: Tell about your upcoming live video by creating an event on Facebook with the time and date of the session.

·         Step 3: Download the Facebook Pages app for streaming your live broadcast.

·         Step 4: Make a rough sketch of your live video so that you are clear about the kind of information you are about to share.

·         Step 5: Arrange the right camera equipment and test well in advance.

·         Step 6: Make sure you choose a room with sufficient amount of lighting minus any cans / shadows.

·         Step 7: Open your Facebook page app and start recording by clicking the "Live" button.