Navigate your marketing sales funnel to generate more revenue
Social media marketing may seem simple, which happens if all
you're looking for is participation. But there is much more when you want
conversions because you must consider your digital marketing sales funnel and for
this you need to contact with an online
digital agency
Consumers are increasingly leaning towards online purchases
instead of at the store. But that does not mean it's easier to sell your
products online. In fact, it's the opposite. Often, your sales funnel does not
tend to stay within the boundaries of the inverse triangle.
Although the stages reflect that of a sales funnel, the
digital marketing process must be able to swim through all the distractions in
social networks, high competition and lead potential customers through all the
steps of an experience. Of purchase without really having a real product. In
his face
How do you prevent users from moving beyond their content on
Facebook and take them to your website so that they stay long enough to make a
purchase? The sales process does not end after a purchase is made. How do you
combat all the mess on the Internet so that customers return? Awareness
Although social networks are an accelerated environment,
going through the digital marketing funnel is a much slower process than you
may think. It takes time to build a fan base, a reputation, a follow-up. It is
more than just a discount or a free item. It is about building a relationship
with past, current and future clients.
I like the page
Social media and advertising functions have evolved
sufficiently to the point that nobody likes a Facebook page to see its content,
especially when it comes to promoting publications.
Even when the technology is so advanced, the digital
marketing sales funnel is still a numbers game that is based on attracting the
masses in order to convert a small part. So social networks are reduced to a
popularity contest. That's why most companies continuously run pages like ads.
Even the leading brands in the industry regularly participate in the search for
a "thumbs up".
Increasing the number of followers of your social networks
is not crucial to generate sales, but it is very useful. Since these people are
opting for your content, those who like your page are much more likely to
respond and participate with your publications and promotions.
Being able to maintain a relationship with your consumers
and deliver value with or without a transaction, is what drives regular
customers and brand loyalty.
Social media platforms have been under increasing pressure
to keep the content more authentic. Therefore, paying to get more
"likes" on Facebook will no longer be an option in the future. But
for now, it takes more people to your business and, therefore, to your sales
funnel.
Draws
A gift of social media is one of the most popular aspects of
digital marketing and there is no doubt as to why. It's an easy way to get
attention for your profiles and your products, while making your followers feel
excited and appreciated.
Market Force found that 80% of consumers are more likely to
buy an item based on suggestions made by friends and family. Social networks
accelerate the speed and breadth of word of mouth, so it is essential to know
how to take advantage of them.
The draws usually indicate to the participants that they
label friends, as a page of social networks and that they share a publication
to be able to enter. The purpose of all these steps is to catalyze word of
mouth to increase brand awareness. Now, you're gaining more followers and your
post is showing to people outside your circle of followers, which keeps people
engaged.
The objective of the gifts is not to generate sales, but to
increase the commitment, the interest in the product and the knowledge of the
brand, all of which is necessary to be able to make sales and move people
through its sales funnel.
Content
So now you have a bigger audience, how do you keep them? One
of the advantages of social networks is the speed with which information can be
disseminated, allowing more people to enter their digital marketing sales
funnel without an additional sales force.
78% of the 12,000 respondents in a Market Force survey
revealed that the social media publications of companies and brands that
continue to affect their purchases.
Publications on social networks are excellent means to sell
your products or services and advertise sales. But beating your followers in
the head with your sales pitches may not work the way you want them to.
Remember, working with your customers through your sales funnel is a slow
process. But the process works. Aggressive sales tactics will not work in your
favor. Make sure that your publications on social networks generate value
without leaving the brand. You want to keep viewers interested in your sales
funnel. The point in this step of the funnel is to create buzz and desire.
Sharing informational blog articles or testimonials from
clients can help you complete your products and services. It will make them
more relevant to your audience and your needs. It may seem logical to impose
the types of publications "buy it now, you need this!" To boost the
action. But you're much more likely to win sales if you can help your audience
reach that conclusion on their own.
Talk to our social media specialists to see how we can help
expand your brand and your customer base!
Interest
As we mentioned, it is more than just buying. Facebook Ads
offer a large number of metrics that help you analyze how well your ads are
performing and how well your audience responds.
Traffic / link links
Do not focus only on the scope when you want to see how your
ads are doing. The reach includes the number of people who have seen your ad,
which is not as important as the number of people who acted in that ad.
Link clicks are the number of people who clicked on your ad
on your website. It is a good indicator of the amount of audience that enters
your digital marketing sales funnel.
Facebook allows you to create audiences of people who have
participated in your ads. So even if most clicks on your links do not turn into
sales, you'll have the ability to resell them to these people later on. But do
not get too excited, this is just the beginning.
Views of the landing page
No matter what the goals of your business are, you want to
take people to your website. Website traffic is important for all industries,
not just for e-commerce. Your site is the promised land of your brand, the
place for customers to learn about your business, its history and its products
and services.
Before running any advertisement, you must ensure that your
Facebook pixel is installed correctly so that you can track who goes to your
website. Link clicks give you a good idea of who is interested in your ads,
but the views on the landing page tell you how many of those people are really
honest.
Link clicks can be inaccurate about the number of people who
actually visited your web pages because the pixel is designed to count the
action of each click. You can include those who clicked by accident and closed
the page immediately or someone who decided not to wait for your website to
load.
But the views on the landing page are the number of people
who really waited for your website to load and see it. Your ads have taken
people to your website, now your website will drive people to buy or drive them
away.
Google discovered that it takes less than 0.05 seconds for
people to decide whether or not they like their website and, ultimately, if
they stay or leave. That is why it is important to evaluate the appearance of
your website and improve the speed of your site.
First impressions matter. A 2016 Forrester report found that
a better UX design increases conversion rates by up to 400%. Your website is
the showcase of your business. Then, its appearance plays an important role in
the user experience and the volume of your business.
Click for grades
The click rate is calculated by the number of people who
venture to your website on the total number of impressions generated. A high
click rate, along with a high relevance score, indicates that your ads are
resonating with your audience. It is an important proportion to measure the
degree of interest generated by your ads, but it does not guarantee
conversions.
It is one of the key statistics to focus on ad optimization.
A CTR consistently below 2% means that the interests of your target audience
most likely need adjustment. If your relevancy score is consistently less than
4, the graphics and text of your ad will most likely blame you.
Retargeting
This step is not available in most forms of traditional
marketing, which is one of the main differences between the digital marketing
sales funnel and the normal sales funnel. It is meant to recover those who have
left the sales funnel before buying them and bringing them back.
In our experience, retargeting has shown again and again
that it is very effective to obtain better results. But to have a quality
audience to redirect, your ads need time to publish and accumulate data.
The Facebook pixel allows you to track the specific actions
of visitors to your website so you can re-market them specifically. Remind your
customers that they do not want to miss the sale or lose the items they added
to their cart! Give them a reason to return.
Most customers do not buy at the first visit. It is often
because they want to do additional research, especially when it comes to a
small business and / or a new brand. Other times, like for bigger and more
expensive purchases, they want to think about it or they just were not ready to
buy.
Whatever the reason, if those viewers are willing to
navigate through your ad to your website and buy, they are definitely
interested in your product, you just need to give them a little extra boost.
Even after customers have purchased, it is beneficial to
remind them of all the good things they still have to offer. But be sure to use
new ad graphics for remarketing. Showing the same ad too often appears as too
aggressive or Sammy. Also, it never hurts to have more than one sales pitch.
Conversions
Finally, we come to the end of the digital marketing sales
funnel, the buying stage. According to We Are Social, in October 2017, one in
five of the world's population bought online in the last 30 days.
A Microsoft survey conducted in 2014 to 1,000 US consumers.
UU He discovered that 65% of consumers will cut ties with a brand in a single bad
encounter. Now it is more important than ever to create that incredible
experience. By 2020, the consumer experience will surpass the product or
service offered.
Ensuring a better purchasing process is not just about
making money. Its main reason must be to retain those customers in order to
generate brand loyalty and positive comments from customers to drive more
purchases and word of mouth. Retention of statistics of online purchases
After all this work to attract customers, the most efficient
step towards business growth and greater profit is to retain these buyers.
Ad update
Even near the end of the digital marketing sales funnel, it
is not directly about green fields. No matter how successful your ads are, you
should not leave them intact. If your customers continue to see the same ads,
they will quickly tire of your brand and products.
There is no timeline for when your campaign expires for some
new ads. There are many factors that affect the slowness or speed with which
ads are overused. As the size of your target market, budget and delivery
platform.
Fortunately, there are some metrics that indicate warning
signs after your ads have had at least 3 months to really optimize and generate
accurate data. The first draw is the frequency, which is the average number of
times your audience has seen an ad.
In LYFE Marketing, we add new graphics to the mix when the
frequency approaches three. Imagine if you saw the same pop-up image in your
feed more than 3 times. Would it take you to click and buy? Exactly.
Junk mail
It may be the end of the transaction, but that does not mean
it's the end of your sales funnel. Creating an email list is not only solid
information for your social media ads, it also has an added value, since these
subscribers have already bought it before. They are interested in your products
enough to see them in your inbox, so they are already your main target market.
Consumers who buy through emails tend to spend 138% more
than those who do not receive emails. But email marketing is an art that is
even more difficult to master than social networks. Nobody likes receiving
spam. So, how do you distinguish yours from disorder to make sure it is read?
It's one of the easiest ways to stay relevant to the people
who bought you and try to return them to the sales funnel. But be careful not
to overdo it. It is not just about keeping your customers informed about sales
and promotions.
Talk to our email marketing experts about the best ways to
keep your subscribers informed and engaged.
Repeat the sales funnel
While we can all continue to call it a funnel, the digital
sales process is more like a loop. It takes time to attract potential consumers
through each phase in order to filter which will actually be potential buyers.
Cultivating a business is like growing a garden. You will
need a lot of patience, work and money for publicity, since the Internet is a
difficult battlefield. In addition, even after making purchases, you must be
able to keep these customers for future purchases.