How to use your customers' need for instant gratification to increase the use of the application
Did you know that 47% of Internet users expect a page to
load in 2 seconds or less? These days, your audience will not sit around
waiting for anything. And it does not matter how good your product or service
is, because there are many other people who offer exactly the same.
If you cannot deliver quickly, your potential and potential
customers will only do business with someone who can.
We know a thing or two about the design of fast and
responsive applications. And through our relationships with customers, we have
developed many customer-focused programs that make people come back.
These are the characteristics that we believe are essential
to meet the growing demand for instant gratification:
24/7 customer service
Google can provide the answer to any question in a matter of
seconds. Less than that, really. And in a world where anyone can log in to any
search engine at any time of the day to find what they need, it is better that
they can do the same.
Here are some ways you can improve your game and keep
customers satisfied:
# 1 online chat:
if your client logs in at 2 am and wants an answer to an urgent question, it is
essential that you have someone there to help you. Of course, it can be
difficult and expensive to take care of your business 24 hours a day. An easy
solution? Invest in a Chabot. The technology allows you to have a virtual
employee at your service 24 hours a day, 7 days a week, and guarantees that the
needs of your clients are always met.
# 2 Video Tutorials:
Did you know that 64% of consumers will buy a product after watching a brand
video? Today's marketing is about offering added value. So, if you can provide
a quick and simple way for customers to learn about your product (without
having to wait), why would not you do that? The video offers customers the
opportunity to learn in their own time and according to their own convenience,
without having to interact with an intermediary.
# 3 Knowledgebase
- Do not stop at video tutorials. Make sure that your mobile application
includes a complete knowledge base: e-books, webinars, and educational
platforms help to avoid the advancement and alienation that keep many prospects
away.
Solutions on demand
The people of today do not have time to investigate. From
meal planning to fitness routines, they just want someone to tell them what to
do, and there are dozens of applications that do just that.
Many companies now offer customers the opportunity to answer
some simple questions, connect some personal information and obtain a
customized solution for whatever they need. From choosing a new wardrobe to
finding a babysitter, the answer is out there.
If you can save clients the hassle of trying to resolve only
a stressful decision and help them reach a quick resolution, they will easily
earn their loyalty and dedication.
Quick and easy purchase and delivery
Waiting four days for delivery seems an eternity in today's
society. Hell, even two days can be unacceptable. And the same concept applies
in all areas: consumers expect their food to be delivered in a matter of
minutes, that their car leaves immediately and that the repairman appears
within an hour.
In fact, compared to three years ago, 50% more consumers
expect to be able to buy something in real time. To meet this high level,
"marketers must not only respond quickly to customers, but also anticipate
their needs proactively before they do so."
Real-time value
Finally, to gain a competitive advantage, you must optimize
the mobile experience. Speed and performance are perhaps the most crucial
parts of the user experience, and if you want your audience "on
demand" to stay, your mobile application development
must offer a solution at the moment.
Depending on the industry, today's average load time for
mobile pages varies from 7 seconds to more than 11 seconds. In a world where
people are not willing to wait more than 2 seconds, the "average"
does not reduce it.
We prioritize the performance in all our projects. Contact
us today and find out how we can help you create a memorable user experience,
without delay
