How to find found on Google in 4 easy to follow steps

In the modern digital market, each brand is looking for a way to increase their visibility online. Without a doubt, one of the best ways to reach more customers is to improve your ranking with search engines like Google. But if you want to be found on Google, you have to do some work.

Search engine optimization services takes time to edit its magic. You cannot just write a great blog and expect traffic to start flowing. Instead, you have to be strategic about what you spend your time and energy on. Once you have prepared a plan, you can focus your efforts on the most important parts of your SEO strategy.

Whether you're starting your website for the first time or looking for ways to optimize your existing site, you can use the 4 steps below to quickly find in Google:

1. Do your keyword research.

SEO keyword research is a critical first step to be found on Google. With keyword research, you can identify the keywords and phrases that your target customers use to find brands like yours in the search engine. This includes not only broad keywords with a length of one or two words, but also long keywords, which are more specific phrases that a search engine user can enter to refine his search.

Keyword research Keyword research takes time, but it's all worth it if you bring more relevant traffic to your site.

Take the time to brainstorm.

If you want to get started with your keyword research, you need to brainstorm about some possible keywords that are relevant to your brand and the products or services you offer. This gives you an effective starting point to see which keywords can generate the most potential traffic to your site.

Invite your entire team to come together and brainstorm which keywords and phrases they think potential customers can use to find you online. Do not forget to add more specific long tail keywords to your brainstorming session.

Remember that this does not have to be a perfect list and that every keyword suggestion will not cut. But it gives you a good starting point for refining your keyword list.

Expand your list of keywords.

Once you have a list of original keywords, it's time to expand. There are a few different tactics that you can use to get started with growing your keyword list:

Locate your keywords. If you're a physical store or if you target consumers to certain geographic locations, try adding city information to your keywords. For example: "Los Angeles air conditioning repairs."

Use Google suggestion. You know how Google suggests certain things to you based on what you start typing in the search bar? You can use these suggestions as additional keyword phrases.

Look for similar searches. When you search for terms on Google, you'll see a list of similar searches at the bottom of the SERP. View these and see if they are relevant to your brand.

Look at your competition. Another way to expand your keyword list is by looking at what your competitors stand for. You can also consider including some of these keywords in your list.

Research word volume and difficulty.

Now that you have a list of possible keywords, you should conduct a number of surveys to find out which ones are worth following. Start by taking a look at the average monthly search volume for each of the keywords in Google Keyword Planner.

Limit your list.

Now that you know which keywords consumers use to find brands like yours online and you have the data you want to back up, it's time to refine your list.

First, you must ban the keywords that are not particularly relevant to your brand. It makes no sense to search on Google for keywords that are not relevant. This only has a negative impact on your conversion percentages.

Then identify the keywords that you can have.

You want to get behind the keywords with a high monthly search volume but with a lower keyword. Check which keywords your competitors are following and consider whether it is worth trying to score for these keywords and phrases as well.

While examining keywords for your brand, keep in mind that effective keyword research takes time. And it is also something that you constantly need to do if you want to find it on Google.

The above information is just a basic overview of how you can get started with SEO keyword research. If you're looking for more advanced tips, check out our tips on keyword research tips that take your SEO to a higher level.