How long tail keywords can make or break your SEO plan
What are long tail-keywords?
Long tail-keywords are how the majority of the population
searches on the internet.
Keyword research remains one of the most effective
strategies to stimulate online business growth. It must be a driver's license
of your Search Engine
Optimization (SEO) strategy.
If you are not familiar with SEO, check out this article on
how it can make or break the online presence of your company. In essence, it is
the way you rank your website higher on a search engine results page (SERP),
which translates into more visibility for your company.
SEO will be your long-term strategy to encourage consistent
organic growth. Not only will the traffic come from targeted demographic data,
but the familiarity will also attract people who will be turned into customers.
SEO is no longer a hidden trick. It will be a big part of
your digital marketing strategy and become a scalable method as you grow.
Almost 90% of internet traffic is generated by search
engines.
More than 40% of all e-commerce traffic comes from organic
searches
Organic traffic can be the largest part of the traffic that
your industry experiences. Do not fall behind because SEO was ignored.
Now what are his long tail keywords?
Long tail keywords
Keywords are the words and phrases that people use to search
online for products and information.
Long tail keywords are search terms with usually more than 4
words. They are more specific search terms and usually represent a demographic
more willing to convert.
Although long-tailed keywords represent smaller search
volumes, more than 70% of all Google searches are long-tailed searches.
You may find it intuitive to try to classify for queries
with the highest volume.
Although you are partially right, you will have your work
cut out for you. It is perhaps almost impossible to classify for broad
categories or even specific niches that have been completed. You have to take
into account your competition.
A long tail word is the difference between directing 'cars'
and 'used cars in Atlanta.' You can probably understand the difference in
competition between both search terms.
Pick up: do not stay on supersaturated markets.
How Long Tail keywords fit into your keyword research strategy
With almost 75% of the search engines that do not pass the
users past the first page of a SERP, you have to do your due diligence with
keyword research if you ever hope to get traffic.
In the end it depends on what your goals are. But visibility
can determine the success of a company.
·
Are you trying to attract visitors to buy a
product / service?
·
Do you simply focus on the most traffic that is
possible?
·
Are you trying to rank for a keyword on Google
first?
·
Is the bulk of your business local or online?
·
That said, long tail keywords must be part of
every well-rounded keyword research strategy.
