How long keywords can make or break your SEO plan

What are long tail keywords?

The long-tail keywords are how the majority of the population searches the Internet.

Keyword research remains one of the most effective strategies to drive the growth of online business. It must be a driving characteristic of your search engine optimization (SEO) strategy.

If you are not familiar with SEO services, read this article on how you can make or break the online presence of your business. In essence, it's the way you get your website to rank higher on a search engine results page (SERP) that translates into greater visibility for your business.

SEO will be your long-term strategy to drive constant organic growth. Not only the traffic will be of specific demographic data, but the exhibition will attract people who will become customers.

SEO is no longer a hidden trick. It will be a big part of your digital marketing strategy and it will be a scalable method as you grow.

• Almost 90% of web traffic is generated by search engines.

• More than 40% of all e-commerce traffic comes from organic searches.

Organic traffic can be the most of the traffic your industry experiences. Do not stay behind because the SEO was ignored.

Now, what are the long tail keywords?

Keywords are the words and phrases that people use to search for products and information online.

Long-tail keywords are search phrases with more than 4 words. They are more specific search terms and, in general, represent a more willing demographic to convert.

Although long-tail keywords represent smaller volumes of searches, more than 70% of all Google searches are long-tail searches.

You may find it intuitive to try to rank higher volume searches.

Although you are partially correct, you will have your work cut out for you. It can be almost impossible to classify for broad categories or even specific niches that have been completed. You need to be attentive to your competition.

A long-tail keyword is the difference between targeting 'cars' and 'used cars in Atlanta'. You can probably understand the difference in the competition between the two search terms.

How long tail keywords fit into your keyword research strategy

With almost 75% of search engine users who do not pass the first page of a SERP, you will have to do your due diligence with keyword research if you ever expect to get traffic.

Ultimately, it depends on what your goals are. But visibility can define the success of a company.

• Are you trying to attract visitors to buy a product / service?

• Are you simply aiming for as much traffic as possible?

• Are you trying to classify yourself first for a keyword in Google?

• Is the majority of your business local or online?

That said, long-tail keywords should be part of any well-rounded keyword research strategy. Long tail keywords

Long-tail keywords have a higher likelihood of conversion. That is, because they are specific and almost telegraphic at what stage of the buying cycle are your potential customers.

Since almost half of all e-commerce traffic is organic and most searches are long-tail keywords, it is up to you to identify the correct ones. With 92% of the searches obtaining 10 searches per month, if not less, the name of the game will be numbers.

They are much more realistic searches and it has been proven that they are much easier to classify for generic subjects.

For example, if you own a fishing company, your intuition can tell you that you must rank for anything that mentions "Florida" to get the most traffic. However, 'fishing charter in Tampa' could be a more reasonable long-tail keyword to index if it's headquartered in Tampa. Instead of trying to take the whole state at once.

Searches and long-tail keywords like the one just mentioned are not terribly difficult to generate ideas because normal people search with long-tail keywords.

Long-tail keywords will help you sort short-tail keywords as well. Not everyone can rank high for short-tail keywords.

But a collection of high-ranking pages from a collection of long-tail keywords will strengthen your overall ranking. For companies such as news sites, it is your bread and butter to have the best ranking for hundreds, if not thousands of pages.