Does my website have to be really mobile-friendly?
Web users are increasingly using mobile devices such as
smart phones and tablets to access information, buy goods and services and to
communicate with friends and colleagues. According to a report published by
Internet Retailer, the global internet traffic of mobile devices is currently
more than 35%. Of course, in some parts of the world the traffic of mobile
devices is slightly higher. For example, statistics published by ComScore show
that mobile device traffic in the US is 55%. These figures show that surfing on
the web is shifting from desktops and laptops to mobile devices. With that in
mind here are some of the main reasons why your website should be
mobile-friendly:
Better user experience
Mobile devices have smaller screens compared to traditional
desktop PCs. This means that sites that show well on desktop computers may not
display properly on small screens, which translates into problems such as slow
upload speeds. Webs users who encounter these problems are unlikely to hang
around. To improve the user experience, you must invest in a mobile-friendly
website.
Increase sales
Research shows that if your website is not mobile-friendly,
this probably has a negative impact on the company results. More specifically,
a study conducted by Amazon showed that a 100% increase in the loading time of
web pages reduces turnover by one percent. The good news is that you can change
the online fortunes of your company by rolling out a website that is optimized
for mobile devices. Another Google survey found that 67% of consumers are
likely to buy products or services sold on mobile-friendly sites. If your site
is not mobile-friendly, you will lose the competition that is willing to make
the necessary changes.
Positive brand reputation
A mobile-friendly site can improve the reputation of your
brand. Figures from Latitude show that 61% of consumers have a better opinion
about brands that offer great mobile experiences. You can consider these happy
consumers as 'brand ambassadors', because they probably tell their friends,
colleagues and loved ones about their experiences.
Spent more time on location
Web users usually spend more time on mobile-friendly sites.
According to Search Engine Watch, 61% of Internet users will immediately leave
a website that is not optimized for mobile devices. This translates into a low
conversion rate and ultimately losses. To avoid such a result, hire a competent
web developer to optimize your site for viewing mobile devices.
In short, mobile devices are becoming increasingly popular
in most parts of the world. For example, Pew Research Center statistics show
that 55% of US adults own smart phones, while 42% own tablets. For this reason
you should have a mobile-friendly website. Benefits include an improved brand
reputation, improved user experience, higher sales figures and more time on
location.
