10 Genius Bar Marketing Ideas to boost your business
Creating bar marketing ideas for your business can seem like
an endless job. Its goal is to get potential customers to constantly choose
their bar over any other company in the block.
There are tons of marketing ideas in bars that include (but
are not limited to):
·
Social media marketing
·
Ranking in search engines
·
Getting good reviews online
·
Running contests
·
Working with influential people
Here are our top bar marketing ideas that will help convert
your followers online into a loyal customer base. Let's find out which ones
will work best for your business!
# 1 SEO
When brainstorming for your bar, the marketing ideas that
attract the attention of the locals should be number one on your to-do list.
One way to do this is to make sure you are on the map.
Do you need SEO services?
Check out our site:
When someone searches the bars near Google, only three will
appear on the map. These three have several components:
·
Your websites have been optimized.
·
They have Google My Business accounts.
·
They probably have a lot of comments online.
Optimize your website with keywords that make sense for your
business. You'll want to do some research to find out what locals look for when
they want to find a bar in their area. Use what you find in your research to
optimize your site with these words and phrases.
# 2 Google My Business
Once you optimize your site, you can sign up for a free
Google My Business account that includes your company on the web. Show your
hours, website, address, reviews and even photos so potential customers can see
them.
Without Google My Business, you will need a lot of
optimization of your site to rank on the first page of the search results. This
account and other online listings such as Yelp, Angie's List and Better
Business Bureau can help your business get recognition online.
# 3 Comments
Let's talk about why the reviews are so important. Google
recently launched an update that allows users to search using filters such as
ratings, times and prices.
How many customers do you think are looking for bars that
have ratings below 4.0? Probably none of them.
So how can you get good reviews for your restaurant to
appear first on the map? Encourage your customers to write 5-star comments. You
can ask through social networks, emails or even in person at your bar.
Be creative and be transparent with what you want and you
will see excellent results!
# 4 Photos
When you think about bar marketing ideas, you probably think
about photography. How can you capture those beautiful "food lovers'
photos" for the social networks of your bar?
High-quality photos can boost your sales, while low-quality
photos can make you look like an amateur and even keep people from visiting
your business.
So, how can you take these high-quality photos that we're
talking about? Luckily for you, we've compiled our favorite photo tips!
-The best lighting inside your restaurant is probably near a
window. Place your beverages or food inside the windows for smooth,
high-quality lighting.
This business uses one of our favorite bar marketing ideas
and places your drinks in great window lighting. Good photos attract customers,
which is exactly what you want to do!
- Shoot out during the golden hour. This is correct when the
sun rises or when it sets. The light will not be too bright or too dark and you
can get professional-looking photos.
-Photograph your drinks in different configurations. Involve
people. Drinks alone can get boring and you want potential customers to imagine
themselves entering your bar for a drink.
-Make your drinks visible when a customer receives them.
Yes, you want them to look their best for the photos. But imagine the
disappointment when a customer asks for a drink and does not look anything like
the photo he liked on his Instagram.
-Know a picture with the recipe for your house! Obviously,
you will not want to reveal all your secrets, so use this idea of bar
marketing in moderation. People can try to do it but emphasize that their
waiters do it better.
The Carbon Bar chose to give their Instagram followers a
recipe. While some people may try to make this recipe, some of the ingredients
are not as common.
It is probably much easier to travel to this bar to have a
drink and try to get home.
# 5 website
Any restaurant or bar should have a website, even if it is
simple. Without a website it is almost impossible to position yourself in the
search.
Your site should include things like your hours, menu,
photos and a bit of your bar. Tell customers what makes you unique or the story
behind your business.
You can also include a calendar of events, links to your
social networks and Instagram photos or an online booking form.
Make sure you are up to date with current design trends.
Like poor quality photos, poor design can also alienate customers.
A good website design means that your users can easily
navigate your site and find everything they are looking for no matter what
device they use.
This bar uses some very interesting elements in the design
of your website, such as parallax scrolling. But at the same time they make it
simple with their philosophy, menu, reservations and schedules.
# 6 raffles
People love the word free, especially when there is little
or no problem. If you are looking to grow your followers and grow your
business, consider establishing a raffle.
There are several ways in which you can give away free
things. Ask people to follow you on social media, tag your friends or republish
your post. In return, they will be paid to win a gift card for their
establishment or some loot.
For bar marketing ideas, consider giving away bar products
with your logo, such as bottle openers, cozies or pint glasses. This way you
can go with your clients wherever they go!
Gifts allow people to try your product or service without
risk and, if they like it, you just get a customer who will come back again and
again.
If you are lucky, they will become an ambassador for your
brand, and they will spread the word about how wonderful your business is.
# 7 Advertising
Advertising on social networks is one of the easiest and
cheapest ways to get your customers to walk through your doors.
The first step is to target the right audience. Age and
location are two important factors, especially when it comes to banning
marketing ideas. You will want to target clients who are of legal drinking age,
as well as those who can easily travel to your bar.
Let people know what is happening in your bar. Are you a
trivia host or do you have offers every Tuesday night? Advertise your special
offers or events by increasing publications or creating ads on Facebook and
Instagram.
Advertising and promotional publications are two bar
marketing ideas that you absolutely should be using.
By increasing your posts, you can advertise content that
you've already posted. Where advertising allows you to create a publication as
an ad.
Both advertising methods can be targeted to specific groups
of people, as well as to locations, and can be used on both Facebook and
Instagram.
Announcing your bar on social networks can help you gain
followers who have the potential to become lifelong customers.
Do you have questions about how to advertise your bar or
restaurant pub on social media? We are here to help any type of business grow!
# 8 Instagram stories and highlights
Instagram is constantly coming out with updates and new
features. Two of our favorites that you can use for bar marketing ideas are
stories and highlights.
Instagram stories allow you to post in a more casual
environment as they disappear from your profile after 24 hours. These stories
do not have to be perfect photos, but they are there to keep your followers
engaged.
If you want these stories to remain forever, you can turn
them into highlights that will remain in your profile until you delete them.
The highlights are excellent for displaying your beverage
menu where users can easily click and see all their drinks. You can also use
them to show how your drinks are made or take a tour behind the scenes of your
bar.
In this Instagram highlight, followers can see the new
drinks on the menu, as well as associate their names with their appearance.
This makes it so easy for a customer to come in and order a drink!
If you continue to scroll through this culminating point,
the bar has highlighted several of your new beverages with descriptions and
prices. Instagram specials bar marketing
# 9 user generated content
If you have delicious drinks in your bar, customers will
come and take pictures of them without you having to ask.
Most of them will post on Instagram or Facebook using their
location or tagging them. This is the content that you should take full
advantage of!
Search your location or hashtags and you will have a library
of images at your fingertips.
This bar chose a quality image of one of its clients. They
let their followers know that it was a reshipment and gave credit to the photo.
This probably took them all 5 minutes and they also made a sale!
So, why should you use user-generated content when you could
produce your own?
When people enter their bar and take pictures, this makes
other people want to visit them so they can have the same experience. In
summary, the content generated by the user can help him win more customers.
# 10 Blogging
If you have a bar, what are you going to blog about and why
should you care? A blog must add value to its customer's experience. It should
be attractive and fun to read, as well as make people want to visit your
business.
Blogs can also help you rank in the search if you use
keywords when writing them. A blog with a large number of keywords alerts
search engines that their blogs are important and should be classified for that
specific keyword.
When potential customers search for that keyword, you have a
good chance to appear!
Do you need some marketing ideas for your blog? We have a lot!
-Show some recipes.
Do you have a favorite cocktail or a traditional drink that people love? Show
them how to do it by writing it and sharing the recipe.
-Share your trips.
If you travel or participate in interesting events, share your experiences with
your clients. Remember that they should add value!
-Detailed recipes.
Maybe you use special or homemade ingredients in your drinks. Use a blog post
to explain them to your customers.
-Focus of employment.
People love to connect with other people. Profile of your waiters or other
employees.
- Drink areas.
Show customers how to match their menu items. If you serve food and drinks in
your bar, let customers know what taste tastes best together.
