10 irreversible SEO rules to boost Google's business search
At present, almost all types of companies rely on online
sales, some only depend on them. Online marketing for companies is directly
related to how search engines like Google perceive them or classify them in
their search results. All people who work or are interested in search engine
optimization (SEO) know the importance of search rankings and their impact on
sales and profits for companies of various types. However this is easy to say
what to do. Achieving the top positions in the Google search rankings can
sometimes be as difficult as it can be because of the competition driven today.
Once a good ranking is achieved, companies really feel the
difference in terms of how many potential customers and real customers they can
reach. Here are some irreversible rules to boost the Google business search.
1: Website speed
One of the main search engines that classifies the factor in
the SERPs of Google is the website considered as the speed. Google's algorithms
weigh each contributing factor differently when it comes to the speed of the
site. One of the things is the fast local loading time, you have to optimize
your website in the international arena to get better results too.
Tools like Google's Page Speed tool work perfectly to
analyze the speed and give you an idea of where the speed of your website is
located. In case the website is not loading fast enough, implement CDN (content
delivery network) to load the pages faster around the world. AWS Cloud Front
from Amazon works very well too. Load times can be significantly improved with
the page and browser change tools such as W3 Total Cache. Google AMP can also
accelerate mobile page load times.
2: User interface and experience
The user interface and experience are of great concern to
Google. This is not even new at all, many algorithms in recent times focused on
high-quality user interface and experience for users. Some good methods to
improve the user experience include limiting the use of ads above the fold of
the website (that is, the area that is visible without having to scroll down
the page), making browsing and jumping fast to important sections easier and
faster, and avoid tactics such as clever redirects. , concealment of contents
or others.
The main point is that Google's algorithms focus on the ease
of website movement for users and the important information they can get
without having to spend a lot of time thinking about where to find it.
3: Domain authority
The Domain Authority also called domain importance is not at
all simple and should be addressed in all SEO implementations. The complexity
must be analyzed in depth because some blogs or pages have little domain
authority, but still do quite well in the Google SERPs.
What you should always keep in mind is that it is not always
important how many links are entered in a domain, but its quality is usually
more important. The worst part is that this simply can not be solved overnight,
but domain authority is generated over time. The quality of the incoming links
should be focused instead of their quantity. The quantity can produce results
in the short term, but to obtain better long-term results, quality is
paramount. The short-term results do not get the website anywhere in SEO. Be
patient and continue working on the quality of links to improve domain
authority.
4: Content quality
Ask any SEO expert and they will tell you how important the
quality of the content is. It is considered to be the "backbone of
SEO" for a reason. The way in which the content is written, often results
in the classification of the site. Spelling or grammar errors can really
destroy the quality of content in the eyes of Google crawlers. Unique, new,
relevant and correct content is appreciated by all search engines. A few years
ago, quality could be compromised and exchanged with quantity, but as at this
moment, Google's main focus is quality.5: Length of the Content
Although we have previously mentioned the importance of
quality, length is also important to some extent. A good article should always
contain 2000 words or more to get the point successfully. Only when the domain
authority is high, you can get away with shorter content, but when the
extensive content is combined with a high domain authority, basically a golden
opportunity is granted to obtain a high rank.
Most extravagant content can also cover up to 10,000 words
or even more, but the middle range or around 2000 words is perfect for most
scenarios.
6: Focus on keywords
The other most important factor in content and SEO are the
keywords. Any good SEO company will guide you to finalize the most appropriate
keywords for your website. A greater number of keywords can vary by several
hundred, however, there is no recommended number in your quantity. This is mainly
due to the quality and quality of the keywords will decide how often your
website will get visits from users who perform Google searches.
7: Presence of multimedia
The modern audience qualifies the presence of multimedia
information and easy to swallow multimedia presence in the web pages. This
means that the content of video or slides must be present in each web page,
preferably so that the viewers understand the point very easily. This is driven
more by Google in search of ways to improve the understanding of non-written
content, such as videos and audios and, definitely, the images.
8: Commitment and depth of content
Returning to focus again on the quality of the content,
should be really attractive to the audience in a way that who initiates should
not think about leaving it without finishing the entire article or the content
of the page. This can be achieved when the content is deep and contains
constructive information well thought out. Try to structure the content before
writing it in a way that is constructive and has a clear top-down structure.
9: Mobile friendliness
There is no denying that the mobile is huge today.
Smartphone searches have far surpassed searches for laptops and all web pages
must be compatible with mobile devices for Google to rank higher. There must be
a separate page for mobile devices that shows all the relevant information in
the right places and also loads it quickly. Google rates this highly by
awarding ranking points to pages and websites.
10: Add relevant references to the content
The content should never be completely reference or free.
All the excellent content is researched somewhere in some web pages or websites
already written. This does not mean that there should be a link referenced in
each line or even in each paragraph. An article should have around 4 to 5
references and that is all that is needed to investigate a solid content topic
as well. In addition, when there are references in the content, Google Spiders
consider it as authentic and well-researched content and rank it much higher in
the rankings as well.
